This specialist fashion marketing degree prepares students for a successful career in fashion marketing.
BA (Hons) Fashion Marketing teaches students fundamental marketing theory in the context of the fashion industry. The dynamic curriculum is delivered through challenging industry-focused projects, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types. You will learn to determine market and consumer needs, plan and execute integrated marketing communications including the latest in social and digital fashion marketing and international business strategy. There is a work-experience unit and an optional placement year.