International Business and Marketing (BSc)

University of Leeds the United Kingdom

For more information about International Business and Marketing at University of Leeds, please visit the webpage using the button above.

The award
BSc

How long you will study
3 Years

Domestic course fees
GBP 9250 per year

How you will study
full-time

Course starts
September

International course fees
GBP 18500 per year

All study options

About International Business and Marketing at University of Leeds

Accredited by the Institute of Export and approved by the Chartered Institute of Marketing, this course gives you in-depth understanding of the core concepts, practices and techniques of conducting business across national borders with a focus on marketing-related activities.

Drawing on the specialist expertise of the Centre for International Business at the University of Leeds (CIBUL), one of the world's leading research centres, you'll explore entrepreneurship, organisational behaviour and the challenges of managing across cultures. You'll also learn about the principles of marketing and marketing strategy, as well as consumer behaviour and the marketing research which provides these insights.

Our teaching and research in International Business are ranked 3rd in the world by the 2015 Financial Times Masters in Management rankings, meaning you will study among leading academics to gain the knowledge and skills to thrive in your future career.

This course is also approved by the Chartered Institute of Marketing, giving you entry to the CIM Certificate in Professional Marketing.

Accreditation

Our International Business degrees are accredited by the Institute of Export, which allows you to acquire an exporting qualification after your studies and strengthens your job prospects in international trade.

  • Course content

    Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

    Year 1 gives you a firm grounding in international business, and puts this into the context of entrepreneurship, organisational behaviour and economics. At the same time, you'll learn the basic principles and concepts in marketing and how they are applied in different sectors and situations.

    In the following year you'll learn more about research methods in international business and the challenges and strategies related to managing across cultures and countries. In marketing, compulsory modules will give you an understanding of consumer behaviour and the marketing research which helps organisations to reach their target audiences more effectively.

    During your final year, you'll engage with some of the very latest research in international business and develop your knowledge of international strategic management. Compulsory modules will also build your knowledge of marketing strategy and promotional management, as well as the challenges and opportunities of marketing on an international level. The course culminates with an independently-researched dissertation on an international business topic of your choice, which showcases the knowledge and skills you've acquired.

    Course structure

    These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

    Year 1

    Compulsory modules

    • Entry requirements, fees and applying

      Entry requirements

      A-level: AAA

      GCSE: Mathematics grade B/6 and English Language grade B/6 or equivalent, or an appropriate English language qualification.

      • Career opportunities

        Whether your career aspirations lie with government departments, consultancy firms, small and medium-sized enterprises or large multinational enterprises, this course will give you a vital understanding of the challenges, opportunities and processes of international business.

        As this degree is just being launched for 2013 entry we do not have any graduate destinations available for you yet. However, this programme is designed to prepare you for roles in a range of international business settings, with emphasis placed on export management, supply chain management, purchasing, foreign market analysis, and a variety of marketing management positions.

        Find out more about Careers and Employability in Leeds University Business School

        Careers support

        You will be supported throughout your studies by a dedicated employability team in the Business School who will help you develop and demonstrate the professional skills and experience that top employers are looking for through one-to-one support, workshops and lectures from employers such as L'Oréal and Unilever.

        The team also works with a large network of experienced professionals from companies such as HSBC, M&S and KPMG, who take part in our innovative Nurturing Talent Mentor Scheme. With around 140 places available, this scheme offers Business School students the chance to receive free one-to-one advice and mentoring for a year during their studies.

        In addition, Leeds University Business School students also have full access to the University Careers Centre and Centre for Enterprise and Entrepreneurial Studies. Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.

      • Study abroad and work placements

        On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. The University has partnerships with more than 400 universities worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America.

        Practical work experience can help you decide on your career and improve your employability. On this course you have the option to apply to spend a year on placement with organisations across the public, private and voluntary sectors, in the UK or overseas.

        Read more about the Year in Industry

        EU students with a viable business plan have the opportunity to apply for a year in enterprise as part of this course. During this year you will start your own business with support from the University including advice, office space and living costs allowance.

        Read more about the Year in Enterprise

      • Related courses

        Management with Marketing BA
        International Business BSc
        International Business and Finance BSc

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBScHow you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course feesGBP 9250 per yearInternational course feesGBP 18500 per year

Entry requirements for this course

Contact University of Leeds to find course entry requirements.

Don't meet the entry requirements?

Consider a Foundation or Pathway course at University of Leeds to prepare for your chosen course:

Join Our Newsletter

×

Sign up to StudyLink.com today for free and be the first to hear about any new study abroad opportunities

Subscribe Now