This course will prepare you for a career in some of Ireland's most dynamic businesses. It will expand your knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. Further opportunities will exist in market research and consultancy or in agencies supporting food companies both at home and abroad. Through practical applications, the course will improve your analytical, communication, and presentation skills which are required and valued by industry.
Part 1 (September-May)
FE6001 Advanced Food Consumer Behaviour (5 credits)
FE6002 Food Marketing Channel Theory (5 credits)
FE6008 Food Marketing Channel Analysis Part 1 (5 credits)
FE6009 Food Marketing Channel Analysis Part 2 (10 credits)
FE6010 Food Research Management: Qualitative Research (5 credits)
FE6011 Food Research Management: Quantitative Research (5 credits)
FE6005 Strategic Food Marketing (5 credits)
MG6012 Consumer Behaviour and Relationship Marketing (10 credits)
EC6043 Quantitative Techniques and Analysis Part 1 (5 credits)
EC6044 Quantitative Techniques and Analysis Part 2 (5 credits)
Part 2 (June-September)
FE6006 Food Marketing Research Project (30 credits)
Two modules will deal with food consumer behaviour and relationship marketing. They will shed light on the complex relationships that exist between the person, foods, brands, and brand communities.
Our module in strategic food marketing will provide insights into the remarkable world of functional foods and cosmeticeuticals bringing you to the cutting edge of food innovation and marketing opportunities.
Modules on food channels will develop your knowledge of decision-making by retailers, suppliers, and brand managers. Using industry sales and profit data you will complete and evaluate category plans. Industry practitioners and retail visits will help you incorporate brand management principles to develop brand strategies. Routes to market and distribution strategies used by our exporters will be also be evaluated to complete your knowledge of food channels.
Emphasis will be placed on acquiring and using evidence to justify decisions. To achieve this your research and analytical skills will be improved. You will take specific training sessions in advanced Excel. You will also participate in market relevant research and your findings will be presented to the participating businesses..
Throughout the course you will be given ample opportunity to develop and test new personal skills and receive timely and constructive feedback on your performance. Our engagement with industry ensures that the skills we focus upon are always relevant to business, while our relationship with UCC Careers office will help you showcase your capabilities to potential employers.
Further details on the content and modules are available on the Postgraduate College Calendar
Course Code: CKL09 Full-time
Course Title: Food Marketing
College: Business and Law
Duration: 1 year Full-time
Teaching Mode: Full-time
NFQ Level: Level 9
Costs: 2017/2018 Irish/EU Fee EUR 10,500
2016 Entry Requirements: Candidates must have at least a 2.2 business related primary degree or equivalent.Consideration may be given to applicants who do not meet the above criteria but who have relevant professional experience, subject to approval by the School of Business.
Closing Date: See details in application procedure section below
Next Intake: 11 September 2017
The course involves approximately 12 hours lectures per week with classes delivered Monday- Friday.
Additional hours will be scheduled for Excel training (six hours), database and reference management sessions in the library (four hours), store and company visits (16 hours) during Part 1.
Ongoing project work will account for approximately 10-15 hours per week.
To develop business skills, the course stresses the importance of continuous assessment. You will be assessed on this basis for data analysis and report writing, business simulations, presentations, quantitative and qualitative research projects, and in-computer laboratory tests. You will also take examinations and complete a dissertation.
Application for this programme is on-line at www.pac.ie/ucc. Places on this programme are offered in rounds. The closing dates for each round can be found here. For full details of the application procedure click How to Apply.
Please note you will be required to answer specific additional/supplementary questions as part of the online applications process for this programme. A copy of these additional/supplementary questions are available to view here: SupplementaryFormCKL09 (27kB)
All required documentation must be either uploaded to your online application, or sent in hard copy to The Postgraduate Applications Centre, 1, Courthouse Square, Galway, immediately after an application is made.