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Creative Futures: Product Design, MA, University of Staffordshire

the United Kingdom

University of Staffordshire

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MAFull-time18 monthsJanuary, SeptemberGBP 6200GBP 12300

About Creative Futures: Product Design, MA - at University of Staffordshire

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MA Creative Futures: Product Design is for anyone with a specialist interest in design, which may include fashion, furniture making, landscaping, electrical goods, automobiles, small or large scale work for hotels, restaurants, commercial interiors / exteriors etc. You will be able to explore your particular area in detail, whether this is fashion jewellery, garden sculptures, wedding dress design and manufacture, setting up your own retail/retail outlet, designing a range of products to sell into a wholesaler, develop your own label or brand or some other area with a commercial focus. The Award also gives you the opportunity to network with creatives in other disciplines, and to develop your personal interests and understanding of your specific discipline within a larger creative and business-based framework.

Creative Futures offers recent graduates and established practitioners a chance to continue to develop their chosen discipline and specialist practice at masters level. You will gain advanced creative, technical and business skills, a sophisticated understanding of the business environment and a formalised work experience placement. The aim is to enhance your appeal in the job market and/or provide you with the tools needed to set up in freelance practice or to create your own business. Students will receive tuition in business skills that are designed and delivered specifically for creative practitioners as well as access to our extensive workshops and specialist facilities.

The course is designed to provide maximum flexibility, whether it is being studied on a full or part-time basis: All modules have an extensive distance learning component, combined with intensive, full-day workshops.

Course content

Modules you will study include:

Creativity and Enterprise

This module sets out to equip you with advanced techniques that will support your ability to generate new ideas, to present and communicate them persuasively and to turn them into reality. You will then learn how to present that idea in convincing and persuasive ways, explore the value of networking and practice pitching your idea to potential partners/funders/clients. You will also be guided in finding your own industry-based, academic and specialist mentors who will support you through your MA studies.

Developing Knowledge, Creative, Technical, Digital and Business Skills

This module offers the student the opportunity to explore skills-based learning in up to four personally identified areas of interest, that the student feels will best support their personal career aspirations on graduation. The learning elements offered will be within the 5 broad strands of Knowledge, Creative and/or Technical Skills, Business Skills and Digital Skills. The student will initially complete a personal reflective process on their future intentions, and from this develop a gap analysis which will identify specific areas of need for skills enhancement.

Creative Futures: Work Experience

This module provides the opportunity to reflect upon and evaluate your current experience of the professional world of work within the creative and cultural industries and the opportunity to enhance employability and the development of business skills.
You will be required to review your opportunities to build further individual knowledge and skills development and an evaluation will be made to identify any further relevant training requirements to enhance employability or business development.

Creative Futures: Masters Project

This module will provide you with an opportunity to undertake a negotiated programme of personal creative research and development leading to a substantial body of work. The chosen direction for your project should be closely allied to your career path and you would be expected where appropriate to exploit the knowledge and experience gained during work experience.


There will also be an opportunity to choose from the following option modules:

  • The Marketing Context
  • Personal Branding
  • Design Management
  • Community Arts in a Global Perspective
  • Creativity and Innovation
  • New Media and Society
  • Culture and Identity

Entry requirements

A good first degree or equivalent professional experience.

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Related Information

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