Organisations often take an integrated approach to communication bringing together the disciplines of public relations, marketing and events management to help meet corporate goals. Public relations manages relationships with a range of stakeholder groups including employees, the government, and the media, while marketing focuses on relationships with the customer. Events are organised to help companies or groups campaign on issues, or promote and market products and services.
Our professionally relevant courses are continually adapted to meet the changing needs of students, employers and society. This flexible, accessible and responsive approach ensures that you will benefit from the latest research, technology and industry practices. We focus on equipping our students with the expertise theyll need to build successful and fulfilling careers. Our teaching is informed by our research activity - QMU PR academics are recognised nationally and internationally for their excellence in research.
This course focuses on the core principles of marketing and PR theory and applies it to practice. You will learn about the role of marketing, events management and PR as central activities within organisations and their role within a consumer driven society.
In Year One key concepts are covered and essential practical skills developed. Modules look at the history of PR , contemporary practice, particularly how PR works with the media, including social media platforms. The dynamics affecting the role of marketing are considered and students focus on the nature and development of the events industry.
Modules in Year Two expand on professional practices in PR and marketing. Students consider how organisations communicate with external stakeholders through the media and internally with employees. We also focus on sports communication to gain an understanding of sports business, media and the role and scope of public relations.
In Year Three, principles of planning are covered from a marketing, PR and events management perspective. Concepts of strategy and persuasion are introduced and research skills are strengthened. Students gain an insight into Fashion marketing and are able to tailor their programme through the selection of an option.
In the fourth year, students are encouraged to work more independently, to develop their critical skills and follow their own area of interest. This happens through working on the dissertation research project, working in industry on placement for one month and choosing options from across the three disciplines.