Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields.
The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications.
Key Disciplines Covered:
- Communication Strategy
- Digital Marketing and Advertising
- Market Research
- Advertising on Internet Search Engines
The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability.
These professionals will be able to adapt to an ever-changing market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services.
Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem-solving, decision-making professionals able to pursue careers in the following fields:
- PR & Communications
- Press Management
- Marketing Management
- Digital Marketing
- Product and Brand Management
- Campaign coordination