Marketing is one of the most challenging, fast-moving and exciting disciplines in business globally. Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.
You will be provided with the key skills and knowledge that will enable you to understand marketing context, marketing research and the discipline's central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and digital marketing run through the marketing curriculum as central themes and allow you to reflect on the dynamic challenges and opportunities that these technological and cultural changes provide.
Why choose this subject? The focus on the social and digital media aspects of marketing makes this a very relevant, current and exciting programme.
86% of students were satisfied with the learning resources available for Marketing at Liverpool Hope University (National Student Survey 2015).
You will be taught by internationally renowned experts in Marketing from a wide range of business organisations including the charitable and not-for-profit sector, social enterprises and large corporations.
At Level 3, you will complete a marketing research project either for a real business or related to a product/service.
It provides continuous opportunities to apply academic theory to practical applications.
There are opportunities to get involved with entrepreneurial marketing activities that will test your academic knowledge and practical skills. Subject Guides
Read more about studying Marketing at Liverpool Hope in our Marketing Subject Guides.
Marketing Subject Guide 2016
Marketing Subject Guide 2017 This degree is available as a full time course for all