StudyLink logoHome
Students on a university campus

Marketing Management (Advanced), MSc, Lancaster University

the United Kingdom

Lancaster University

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MScFull-time1 year---

About Marketing Management (Advanced), MSc - at Lancaster University

Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?

Our MSc Advanced Marketing Management creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Client interaction is integral to teaching. We develop the next generation of leaders through encouraging group work, group contracting, a marketing consultancy experience scheme, and away days. Your final dissertation can be library-based, or you can choose to solve a problem for a key partner company, a social entrepreneur, a charity or a media organisation.

You will develop an understanding of management nuances and will be able to learn how to work effectively in teams as you confront business challenges. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and solve social issues.

As part of the UK’s longest-established Marketing faculty, this programme has been established for over a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support to help navigate recruitment processes, CV development, and career planning.

Programme content

Over the first two terms, you study core modules, including:

  • Marketing in Practice
  • Researching Markets and Marketing
  • Brand Management
  • Digital Marketing
  • Online Consumer Engagement
  • Global Consumer Culture
  • Global Strategic Marketing

In the third term, from May to July, you work on your master's dissertation with support from your dissertation supervisor. You will submit it at the start of September, at the end of your master's programme.

Assessment methods

Assessment methods vary from module to module, including coursework, essays, formal examinations, group reports, case study analyses and presentations. These methods are designed to give you a range of skills and experience to enhance your learning.

Entry requirements for this course

Contact Lancaster University to find course entry requirements.

Courses you may be interested in at other institutions

Below are some suggested courses at other providers that you may also be interested in:

Graduate Diploma of Engineering (Electrical Systems) Graduate Diploma

Engineering Institute of Technology

Find out more

Visual Arts Pre-Masters

KdG University of Applied Sciences and Arts

Find out more

Graduate Diploma in Law Graduate Diploma

Cardiff University

Find out more

Graduate Certificate in Business Pre-Masters

Northumbria University London

Find out more

Graduate Diploma of Counselling Graduate Diploma

Australian College of Applied Psychology (ACAP)

Find out more

GDip Psychology (Conversion) Graduate Diploma

Glasgow Caledonian University (GCU)

Find out more

Postgraduate pathways and pre-masters at other institutions

If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:

Visual Arts

KdG University of Applied Sciences and Arts

Find out more

Graduate Certificate in Business

Northumbria University London

Find out more

Graduate Diploma of Counselling

Australian College of Applied Psychology (ACAP)

Find out more

GDip Psychology (Conversion)

Glasgow Caledonian University (GCU)

Find out more
See all Postgraduate pathway courses

Other courses at Lancaster University

There are 721 other courses listed from Lancaster University. A selection of these are displayed below:

Accounting and Finance BSc (Hons)

Lancaster University

Find out more

Accounting and Finance MSc

Lancaster University

Find out more

Accounting and Finance PhD

Lancaster University

Find out more

Accounting and Finance (Industry) BSc (Hons)

Lancaster University

Find out more

Accounting and Management BSc (Hons)

Lancaster University

Find out more

Accounting and Management (Industry) BSc (Hons)

Lancaster University

Find out more

Accounting, Finance and Mathematics BSc (Hons)

Lancaster University

Find out more
View all 721 courses at Lancaster University

Stay Ahead with the Latest Study Abroad Updates!

Join the StudyLink email list and never miss a chance to turn your study abroad dreams into reality!

  • Discover exciting opportunities from top universities worldwide
  • Get expert insights and higher education news to guide your choices
  • Receive exclusive tips, advice, and resources to make your journey smoother
Sign up now and take the first step toward your global education adventure!
Students with books and test tubes

Related Information

Find out more about studying in the United Kingdom

International Study Visa

As an international student you may require a valid visa to study at Lancaster University. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.