For more information about Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing at IULM University of Milan, please visit the webpage using the button above.
How long you will study
Domestic course fees
EUR 5500 per total
How you will study
International course fees
EUR 8052 per total
The first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes.
Knowledge of Behavioural Economics is transversally integrated with various existing professional figures, enriching them with the ability to interpret and govern the processes of change in work, social and market contexts.
The course aims to form an architect of choices able to design behaviour-based actions to stimulate and effectively govern change.
For information about fees and course entry requirements, please visit the cost and enrolment page.
There are 46 other courses listed from IULM University of Milan. A selection of these are displayed below: