Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing (Master Degree)

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The award
Master Degree

How long you will study
6 Months

Domestic course fees
EUR 5500 per total

How you will study
mixed-mode

Course starts
February

International course fees
EUR 8052 per total

All study options

About Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing at IULM University of Milan

The first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes.

Knowledge of Behavioural Economics is transversally integrated with various existing professional figures, enriching them with the ability to interpret and govern the processes of change in work, social and market contexts.

The course aims to form an architect of choices able to design behaviour-based actions to stimulate and effectively govern change.

Learn More About This Course

There is more information about this course available on the IULM University of Milan website

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Study options for this course

The award How you will study How long you will study Course starts Domestic course fees International course fees
The awardMaster DegreeHow you will studyMixed-modeHow long you will study6 months
Course startsFebruaryDomestic course feesEUR 5500 per totalInternational course feesEUR 8052 per total