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Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing, Master Degree, IULM University of Milan

Italy

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Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
Master DegreeMixed-mode6 monthsFebruaryEUR 5500 totalEUR 8052 total

About Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing, Master Degree - at IULM University of Milan

The first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes.

Knowledge of Behavioural Economics is transversally integrated with various existing professional figures, enriching them with the ability to interpret and govern the processes of change in work, social and market contexts.

The course aims to form an architect of choices able to design behaviour-based actions to stimulate and effectively govern change.

Learn more about Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing, Master Degree - at IULM University of Milan

Visit course webpage

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For information about fees and course entry requirements, please visit the cost and enrolment page.

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