For more information about Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing at IULM University of Milan, please visit the webpage using the button above.
The award
Master Degree
How long you will study
6 Months
Domestic course fees
EUR 5500 per total
How you will study
mixed-mode
Course starts
February
International course fees
EUR 8052 per total
The first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes.
Knowledge of Behavioural Economics is transversally integrated with various existing professional figures, enriching them with the ability to interpret and govern the processes of change in work, social and market contexts.
The course aims to form an architect of choices able to design behaviour-based actions to stimulate and effectively govern change.
Learn More About This Course
There is more information about this course available on the IULM University of Milan website
For information about fees and course entry requirements, please visit the cost and enrolment page.