Fashion Marketing and Communication - Academic Year, University Degree, IED – Istituto Europeo di Design

Italy

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The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
University Degree	Full-time	9 months	September	0	EUR 14000 total

About Fashion Marketing and Communication - Academic Year, University Degree - at IED – Istituto Europeo di Design

You will learn the communication strategy and how to develop a written, visual, and digital narrative and to launch, promote and support the brands that you connect with.

Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products.

The Fashion Marketing and Communication Academic Year allows you to analyse the relationship between brand, products and audiance and the role that marketing and communication plays within the fashion industry. You will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events and experimental marketing.

The course takes an in-depth look at positioning and target-audience theories and analyse specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.

Lessons run from Monday to Friday, full-time.

Learn more about Fashion Marketing and Communication - Academic Year, University Degree - at IED – Istituto Europeo di Design

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Entry requirements

Contact IED – Istituto Europeo di Design to find course entry requirements.

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Student reviews of IED – Istituto Europeo di Design

Find out what students say about IED – Istituto Europeo di Design

Ginevra Franchi

“Design is an important tool for social innovation”

Ginevra Franchi studied at IED Milano the three-year course in Product Design and completed her academic background with a Master's in Design, Strategy and Innovation. In 2015, just after graduating of her Master’s, founded Cono Studio, a strategic design studio focused on product and communication design.

Her work has been featured in different institutions such as Triennale di Milano, the Maxxi in Rome, and the Mocenigo Museum in Venice.

“I belive that design is a tool for innovation, especially in the realm of social innovation. This belief has been shaped by my experience in executing various social design projects in Italy and Senegal”, explains.

Discover more about her story at iedalumni.com.

Nicoletta Ginetti

“After studying Fashion Design in Rome, Nicoletta is now Head of Luxury line Fifty Made for The Giving Movement, a sustainable fashion company.

From the classrooms of the IED in Rome to leading a luxury line for a fashion company committed to creating environmentally friendly products, it is sometimes a short journey.

It is this path that Nicoletta Ginetti has followed, an IED Roma Alumna with a Diploma in Fashion Design. She is now responsible for a line of products within The Giving Movement brand.

Nicoletta now holds a key position in a company that pays close attention to the traceability of raw materials and the impact of every product. Consequently, organisations are seeking candidates who are prepared for this paradigm shift, and IED Roma's Master Course in Fashion Design is designed to meet this need. In fact, in this course, students learn how to work with a production fabric that is increasingly committed to making a positive impact on the environment and people.

The philosophy of the brand is very clear: Small acts multiplied by many can transform the world. A set of principles that also guides Nicoletta's work.

Discover more about IED alumni”

Marta Iglesias

“Lean on the network, both people you know and workers in the industry, and ask how they have done it. Their experience will be advantageous to you”

After graduating at IED Barcelona, where she studied a Master’s degree in Fashion Design, she decided to propose one of her ideas to Mango. As a result, Recovo was born, a circular solution start-up for the fashion industry that transform fashion waste as a resource.

“At Recovo, we are committed to projects that seek to positively impact the planet and defend the regeneration of nature. If we had to choose a direction to follow for the coming years, it would be the development of innovative materials and processes that allow us to reduce the use of natural resources through R&D or biodegradable raw materials”, explains in her interview with IED Alumni.

Read the full interview here.