For more information about Advertising Strategy & Planning at Falmouth University Flexible Learning, Falmouth University, please visit the webpage using the button above.

The award
MA

How long you will study
2 Years

Domestic course fees
GBP 9500

How you will study
part-time, online

Course starts
September, January, May

International course fees
GBP 9500

All study options

About Advertising Strategy & Planning at Falmouth University Flexible Learning, Falmouth University

Developed in partnership with industry-leading experts in global advertising and marketing, Falmouth Flexible’s online MA Advertising Strategy & Planning will give you in-depth knowledge of the rigorous and demanding research, strategy and planning processes behind the world of global advertising, and connect you with Falmouth’s extensive international network of industry contacts and alumni.

You’ll be studying with one of the world’s leading universities in the creative industries and have access to a team of academics committed to realising your potential as a strategic, critically-engaged advertising and marketing professional.

The course is a great fit for your career goals if you’re looking for:

  • A contemporary understanding of advertising’s role within today’s marketing and consumer culture
  • An in-depth understanding of global advertising practices and the specialist roles and functions of departments within advertising agencies
  • The opportunity to establish a global network of industry contacts to expand your international career opportunities and support you along your career journey
  • The confidence to demonstrate your own independent judgement and present advertising and marketing plans and ideas professionally

The modules you’ll cover during the course are:

  • Brands and Consumers – Gain an understanding of the key principles that underpin marketing and communication strategies.
  • Communication Strategy and Creative Development –  Understand account-planning, creative strategy and campaign creation as they relate to advertising.
  • Media Strategy and Channels – Explore the integration and use of media as a marketing strategy. 
  • Agency Practice and Management – Investigate contemporary professional practice through the study of business models, project management, and legal and ethical issues.
  • Major Project – Extend the opportunity for independent research through 2 major assignments designed to reflect on your course learnings in relation to your personal objectives and professional development.

You can choose to:

  • Study completely online;
  • Or study online and attend optional face-to-face networking events

Whichever option you choose, throughout your studies you’ll be supported by a team of industry experts who will guide your learnings through:

  • Online presentations to introduce you to key concepts of advertising
  • Small group and class discussions to encourage peer interaction and collaboration
  • Online critiques to test your knowledge and ideas, and as a valuable opportunity to get feedback from your peers and tutors
  • Individual and group tutorials
  • Independent study

Find out more about Falmouth Flexible’s online MA Advertising Strategy & Planning

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMAHow you will studyPart-time, OnlineHow long you will study2 years
    Course startsSeptember, January, MayDomestic course feesGBP 9500International course feesGBP 9500
  • The awardPG DipHow you will studyPart-time, OnlineHow long you will study14 months
    Course startsSeptember, January, MayDomestic course feesGBP 6000International course feesGBP 6000

Entry requirements

To apply for this course, you should have:

  • An honours degree or Level 6 equivalent qualification
  • Proof of proficiency in English (an IELTS score of 6.5 with a minimum of 6.0 in Reading, Speaking, Writing and Listening or equivalent proof) if English isn’t your first language

If you don’t have a degree, but you have relevant work experience, you might still be eligible to apply. Please contact us at: flexible@falmouth.ac.uk to check your eligibility.

 

Other courses at Falmouth University Flexible Learning, Falmouth University

There are 9 other courses listed from Falmouth University Flexible Learning, Falmouth University. A selection of these are displayed below:

Join Our Newsletter

×

Sign up to StudyLink.com today for free and be the first to hear about any new study abroad opportunities

Subscribe Now