Bachelor of Commerce (Marketing) (BCom)

Curtin Singapore Singapore

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The award
BCom

How long you will study
2 years

Domestic course fees
SGD 18144 per year

How you will study
full-time

Course starts
February, July, November

International course fees
SGD 25920 per year

All study options

About Bachelor of Commerce (Marketing) at Curtin Singapore

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBComHow you will studyFull-timeHow long you will study2 years
    Course startsFebruary, July, NovemberDomestic course feesSGD 18144 per yearInternational course feesSGD 25920 per year

Entry requirements

Year 12, GCE A Level, SAT, IB Diploma or equivalent

Location of Curtin Singapore

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