Marketing has become one of the, if not the, most crucial of all business disciplines. It can make or break a business. This course is accredited by Institute of Direct and Digital Marketing (IDM).
This dynamic degree is designed to provide you with an encyclopaedic foundation in marketing; it will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices. Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in the creative and innovative modern marketing environment. We’ll equip you with the analytical and strategic skills that come with a firm grounding in business decision making to enable you to think critically about marketing scenarios and make informed strategic decisions.
To compliment the education you acquire in lectures and seminars, you’ll have the opportunity to put theory into practice with a 30-week placement, which can be completed anywhere in the world, during your third year. Not only will this be a vital chance to add experience to your resume, but you’ll generate a database of invaluable industry contacts and enhance your employability.
Accredited by the Chartered Institute of Marketing (CIM), this four-year course has been awarded Graduate Gateway status, so you can gain professional qualifications through the CIM Graduate Gateway scheme during your studies. What’s more there are exemptions on professional qualifications at Certificate and Diploma level too.
94% of students felt they had been able to access course-specific resources. Join us on live chat to find out more, or register to meet us at an open day. Gain a more detailed insight about this course by watching our online presentation delivered by course leader Dr Elvira Bolat.
All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.