At EU Business School, we know the first step of your career is an exciting moment. Deciding on the perfect location for your business education can be an overwhelming choice, but one destination truly offers the best in educational quality, opportunities and lifestyle.
Geneva is the jewel of Switzerland’s business economy, and a wonderful place to live and study. An international population with leading organizations across a variety of areas, it offers students the chance to pursue and flourish in the careers that inspire them the most. EU’s cutting edge bachelor programs, delivered in English on our Swiss campus, help you to unlock your potential for success at the global level.
Known as the world’s “Peace Capital”, and home to several UN headquarters and the Red Cross organization, Geneva is a bastion of global diplomacy. EU’s Bachelor of Arts in International Relations immerses students in the city’s negotiation-oriented mindset, building the skills to navigate issues and create solutions within cross-cultural business environments and NGOs. Visits to the World Trade Organization, United Nations HQ and Credit Suisse among many others provide up close demonstrations of complex dynamics of international relations on a world scale.
Geneva may not be the obvious choice for sports management studies at first glance, however, its unique landscapes – which feature the Swiss Alps, lush forests and city beaches – have much to offer, allowing students to practice their sporting passions whilst pursuing their qualification in a highly connected city.
Our BA in Sports Management covers the negotiation, broadcasting and sponsorship skills that form the foundation of a strong career in this highly competitive arena. International sporting tournaments impact on the political, financial and cultural frameworks of participating countries. In spite of its small size, Geneva is a true metropolis, allowing students to easily engage in the cross-cultural networking required for success in a globalized sports industry. The Swiss city’s reputation as a leader for international banking is an additional plus for sports management students, who require an in-depth knowledge of the monetary aspects and influences of corporate sporting events.
Social media platforms have changed the relationship between company and consumer, shaping how businesses operate in a digital world. Strong brand identities, effective PR campaigns and transparent communication are essential factors in company success.
EU’s BA in Communication & Public Relations trains students in the cultural and ethical awareness needed to lead media teams and strategies at the international level, encouraging them to expand their horizons and build new relationships across the industry of their choosing. Geneva’s abundance of luxury companies and financial institutions, together with an impressive startup ecosystem, form the perfect space in which students can see the real-world implications of their program learnings.
EU’s BA in Leisure and Tourism Management program positions students for exciting roles in this dynamic industry. Aspects of practices surrounding event and conference organization, service quality and trends in sustainable travel and hospitality are explored in depth with expert faculty.
Geneva has much to offer students embarking on a career in this arena. The Swiss tourism industry is significant and highly successful, having capitalized on the country’s stunning natural resources and excellent culinary offering. Students on our Geneva Campus also have special access to high-end branches of the travel sector, particularly due to the city’s extensive range of luxury shops and hotels that attract affluent tourists.
A sure start is the key to career success. Visit our website to see the full range of bachelor’s programs available at EU Geneva.
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