For more information about International Marketing at EU Business School, Geneva, please visit the webpage using the button above.
The award
MBA
How long you will study
18 months
Domestic course fees
CHF 11600 per semester
The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effective delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.
Learn More About This Course
There is more information about this course available on the EU Business School, Geneva website
Christoph Kastenholz Founding Partner, Pulse Advertising Bachelor of Business Administration
EU broadened my mindset and set me on the right path to building my own business. The entrepreneurial spirit at EU is strong, and the international student crowd builds a solid foundation for lasting alumni relationships.
Gerard McKeogh Global Sales Leader, General Electric Master of Business Administration
At EU, I found intellectually stimulating discussions, international colleagues, networking opportunities and relevant courses that bridge business theory and practice. After my MBA, I felt I could immediately apply the knowledge and skills I had acquired to my work.
Prajakta Prabhune Master of Business Administration
Career services helped me prepare my CV and cover letter in a German format in a professional way. And it didn’t stop there, I also got guidance on how to network and look for further opportunities within my workplace.
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