The marketing of products and services is an important aspect of any business. Understanding consumers' needs and effective delivering a company's offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in digital marketing strategies, advertising and media to prepare you for a career in international marketing.
Learn more about International Marketing, MBA - at EU Business School, Geneva
Visit course webpage1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
Find out what students say about EU Business School, Geneva
Christoph Kastenholz Founding Partner, Pulse Advertising Bachelor of Business Administration
EU broadened my mindset and set me on the right path to building my own business. The entrepreneurial spirit at EU is strong, and the international student crowd builds a solid foundation for lasting alumni relationships.
Bachelor of Business Administration
Gerard McKeogh Global Sales Leader, General Electric
At EU, I found intellectually stimulating discussions, international colleagues, networking opportunities and relevant courses that bridge business theory and practice. After my MBA, I felt I could immediately apply the knowledge and skills I had acquired to my work.
Master of Business Administration
Prajakta Prabhune,
Career services helped me prepare my CV and cover letter in a German format in a professional way. And it didn’t stop there, I also got guidance on how to network and look for further opportunities within my workplace.
Master of Business Administration
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