International Marketing (MBA)

EU Business School, Geneva Switzerland

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The award
MBA

How long you will study
find out

Domestic course fees
find out

How you will study
full-time

Course starts
find out

International course fees
CHF 11600 per semester

All study options

About International Marketing at EU Business School, Geneva

The marketing of products and services is an important aspect of any business. Understanding consumers' needs and effective delivering a company's offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in digital marketing strategies, advertising and media to prepare you for a career in international marketing.

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There is more information about this course available on the EU Business School, Geneva website

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Study options for this course

The award How you will study How long you will study Course starts Domestic course fees International course fees
The awardMBAHow you will studyFull-timeHow long you will study find out
Course starts find outDomestic course fees find outInternational course feesCHF 11600 per semester

Entry requirements

1 certified copy of bachelor's degree and transcripts

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

What students think about EU Business School, Geneva

Christoph Kastenholz Founding Partner, Pulse Advertising Bachelor of Business Administration

EU broadened my mindset and set me on the right path to building my own business. The entrepreneurial spirit at EU is strong, and the international student crowd builds a solid foundation for lasting alumni relationships.

Bachelor of Business Administration

Gerard McKeogh Global Sales Leader, General Electric

At EU, I found intellectually stimulating discussions, international colleagues, networking opportunities and relevant courses that bridge business theory and practice. After my MBA, I felt I could immediately apply the knowledge and skills I had acquired to my work.

Master of Business Administration

Prajakta Prabhune,

Career services helped me prepare my CV and cover letter in a German format in a professional way. And it didn’t stop there, I also got guidance on how to network and look for further opportunities within my workplace.

Master of Business Administration

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