Public relations (PR) is concerned with the management and distribution of information about an individual or organisation to the general public or other organisation to affect their public perception. This can involve communicating on behalf of the individual or organisation, managing their business affairs and social appointments, and disseminating information that is relevant or important, among other things. A public relations manager plays an important role in the maintenance of the success and reputation of individuals, businesses and organisations.
With just over 50 universities and colleges around the country, Lithuania's education tradition is one of the oldest in Eastern Europe, dating back to 1579 with the establishment of Vilnius University in the nation's capital city. Although the country has experienced rapid economic growth and modernisation, it maintains its history, and is one of the best preserved Mediaeval countries. There are several of Lithuania's universities that are consistently highly ranked in the QS World University rankings.
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