Marketing Pathway Programmes in Hong Kong

  • Find out more about studying marketing
    Study Marketing Pathway and Foundation Programmes

    Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.

  • Find out more about studying marketing
    Study in Hong Kong

    Modern Hong Kong combines tradition and modernity to create exciting courses that provide a strong theoretical and practical education. Critical thinking and creativity are encouraged. In addition to this, many courses and programmes focus on practical skills needed for your future career. Whilst Hong Kong is already a popular study abroad destination, the region is always keen to attract more international students, and invests in its higher education system to accommodate this. Hong Kong boasts one of the worlds highest concentrations of internationally ranked universities, with many of them being consistently included in the QS World University rankings.

Marketing Pathway and Foundation Programmes in 2023

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