Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.
An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.
Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.
Poland is a country that values higher education for its citizens, as well as the promotion of global learning through mobility. Poland's higher education system adheres to the Bologna Process, which promotes student mobility through Europe, and ensures that your university degree is recognised throughout the EU and the rest of the world. This makes Poland a welcoming and popular destination for students not only from all over Europe, but from around the globe.
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