Masters in Marketing in Hong Kong

  • Find out more about studying marketing

    Study Marketing

    Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.

    Coursework

    An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.

    Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.

    Find out more about studying marketing
  • Find out more about studying marketing

    Study in Hong Kong

    Modern Hong Kong combines tradition and modernity to create exciting courses that provide a strong theoretical and practical education. Critical thinking and creativity are encouraged. In addition to this, many courses and programmes focus on practical skills needed for your future career.

    Find out more about studying in Hong Kong

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