Digital marketing is the area of business that is concerned with the promotion and advertising of products and services, using online and digital technologies. With the consumption of media transitioning from traditional and physical media to online and social media, it is important that businesses and organisations update their marketing strategies to keep up.
A postgraduate degree in digital marketing will allow you to expand your knowledge and skill set, and will cover the more advanced concepts of the subject area. Modules you study may include international digital marketing, information management, dynamic digital marketing, and digital public relations.
