Public Relations and Advertising BA (Hons)
United International College (Beijing Normal University - Hong Kong Baptist University) China
Find out moreWant to see postgraduate courses? See postgraduate degrees in Public Relations in China
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Public relations (PR) is concerned with the management and distribution of information about an individual or organisation to the general public or other organisation to affect their public perception. This can involve communicating on behalf of the individual or organisation, managing their business affairs and social appointments, and disseminating information that is relevant or important, among other things. A public relations manager plays an important role in the maintenance of the success and reputation of individuals, businesses and organisations.
During a Public Relations degree, you will cover a range of subjects, from business management to communications. Some examples of modules you may study include:
China has long been regarded as a global superpower when it comes to economic, business and political standing. Its reputation as a higher education destination has taken longer to earn, but is rewarded on merit. The country's government has invested in university and higher education over the last few years, with the aim to increase the international student population. This investment has meant that there are many more courses offered in English than there were a few years ago, making China a new and exciting destination for international students.
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International students finding it difficult to meet conditions of eligibility criteria can choose to enrol in pre-masters courses before applying for a masters degree programme.
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