Digital marketing is the area of business that is concerned with the promotion and advertising of products and services, using online and digital technologies. With the consumption of media transitioning from traditional and physical media to online and social media, it is important that businesses and organisations update their marketing strategies to keep up.
Modules you study might include design for marketing, marketing research, consumer behaviour, and digital ethics. Your degree will be delivered in a mixture of modes. These could include lectures and seminars, as well as group projects. Depending on your course, you may also be able to take part in a work placement.