About Communication and Information Studies - Multimodal Communication, Master Degree - at Vrije Universiteit Amsterdam
All four tracks of the master's programme in Communication and Information Studies will train you to become a language and communications professional. A number of subjects are the same for all of the tracks, and other specialised courses for each track will, of course, differ.
The Multimodal Communication track is taught in English. In this track, you will focus on analysing the cognitive processes that take place in the production and interpretation of language. In these processes, multimodality almost always plays a role. For instance, you process what someone says in a different way when you just speak with them over the phone than when you video chat with them. And text with an image is processed differently than text without an image. There is also a difference between when you mean something literally or when you use a metaphor. Analysing and understanding these processes is central to this track.
What the tracks have in common is a focus on studying how messages are crafted. The difference is that, in each track, varying degrees of attention are paid to spoken and written language, persuasive and informative language, language and image, multimodality, normativity, writing culture, and language use in social media.
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