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The award
BA (Hons)

How long you will study
3 years

Domestic course fees
GBP 9250 per year

How you will study
full-time

Course starts
September

International course fees
GBP 11700 per year

All study options

About Marketing Management at Faculty of Social Sciences, University of Wolverhampton

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course feesGBP 9250 per yearInternational course feesGBP 11700 per year

Notes about fees for this course

2018/19

Home/EU - £9,250

International - £11,700

Entry requirements

Guidelines for International Entry Requirements can be found at: https://www.wlv.ac.uk/international/our-locations/your-country/

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