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Marketing Management, BA (Hons), Faculty of Art, Business and Social Science

the United Kingdom

Faculty of Art, Business and Social Science

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
BA (Hons)Full-time, Part-time3 - 6 yearsSeptemberGBP 9250 per yearGBP 12000 per year

About Marketing Management, BA (Hons) - at Faculty of Art, Business and Social Science

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

Entry requirements

For more detailed information about the entry requirements for an international student, please visit: https://www.wlv.ac.uk/international/our-locations/your-country/

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There are 107 other courses listed from Faculty of Art, Business and Social Science. A selection of these are displayed below:

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Related Information

Find out more about studying in the United Kingdom

International Study Visa

As an international student you may require a valid visa to study at Faculty of Art, Business and Social Science. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.