This degree equips you with the skills to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity. It is suitable for graduates from a whole range of business, engineering and science backgrounds as well as those with a qualification in IT. You’ll learn techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies as well as how to evaluate, manage and improve the operational functions of an organisation.
The programme focuses not only on online businesses, but also very much on the online activities and communications across more traditional organisations. Online engagement is a defining feature of today’s business environment, and as such is an essential element for most businesses, governments and institutions. Modules include: e-Business Fundamentals; e-Customer Relationship Management; Digital Marketing Software and Techniques; Finance for e-Business; Information Systems Management; Supply Chain Integration; e-Commerce; Big Data Analytics and Visualisation plus an additional elective choice.
Our graduates have moved into senior roles in business analysis and consultancy for internationally renowned companies from Pepsi Co. and Mars to HP, IBM, PWC, SAP and Time Inc.
- More information on the MSc in e-Business Management (e-BM)
"After leaving WMG I have opened a jewellery e-shop and I also work as a freelance online marketing and social media consultant. This has included helping businesses to improve their online presence through efficient, cost-saving solutions. A colleague and I have also recently founded a social media training business."
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