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The award
MA

How long you will study
12 months

Domestic course fees
GBP 11500 per total

How you will study
full-time

Course starts
September

International course fees
GBP 22000 per total

All study options

About Advertising and Marketing at University of Leeds

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you'll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You'll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You'll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School's established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

  • Course content

    Throughout the year you'll study core modules covering different aspects of advertising and marketing.

    You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you'll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you'll also gain an insight into important functions of marketing which support brand communications.

    Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

    The course culminates in a final project, which allows you to demonstrate the knowledge and skills you've gained while focusing on a single topic in-depth. Two options are available - you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

    Throughout the course you'll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

    Course structure

    These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

    Year 1

    Compulsory modules

    You'll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

    • Consumer Behaviour 15 credits
    • Marketing Communications 15 credits
    • Advertising 15 credits
    • Global Strategic Marketing 15 credits
    • Media Planning and Strategy 15 credits
    • Public Relations and Corporate Communications 15 credits
    • Marketing Research 15 credits
    • Professional Skills and Employability 15 credits
    • Dissertation OR Marketing Consultancy Project 30 credits

    Optional modules

    You'll also choose two optional modules.

    • Brand Management and Corporate Identity 15 credits
    • Sales Promotion and Sponsorship 15 credits
    • Social Media Marketing 15 credits
    • Direct, Digital and Interactive Marketing 15 credits

    For more information on typical modules, read Advertising and Marketing MA in the course catalogue

    Learning and teaching

    We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

    Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

    Assessment

    Assessment methods emphasise not just knowledge, but essential skills development too. You'll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

  • Applying, fees and funding

    Entry requirements

    A bachelor degree with a 2:1 (hons) in any subject.

    The course is most suitable for those who have a general business or non-business background, but we welcome applications from those who have previously studied marketing.

    International qualifications

    We accept a range of international equivalent qualifications.

    English language requirements

    IELTS 6.5 overall, with no less than 6.0 in any component . For other English qualifications, read English language equivalent qualifications.

    Improve your English

    If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:

    • don't meet the English language requirements for your course or
    • want to improve your understanding of academic language and practices in your area of study.

    Our pre-sessional courses are designed with a progression route to the degree programme and are tailored to the subject area. For information and entry requirements, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

    How to apply

    Application deadlines

    UK/EU: 31 August 2018

    International: applications received before 31 March 2018 will receive equal consideration. Applications made after 31 March 2018 will be considered on a first-come first-served basis. The latest possible application date for international applicants is 30 June 2018. Should capacity be reached we reserve the right to close any course to new applications before the latest possible application date of 30 June 2018.

    • Apply

    This link takes you to information on applying for taught programmes and to the University's online application system.
     
    If you're unsure about the application process, contact the admissions team for help.

    Documents and information you'll need

    • A copy of your degree certificate and transcript, or a partial transcript if you're still studying
    • Two academic references
    • A personal statement
    • An up-to-date CV
    • Evidence of your English language qualifications, if English is not your first language
    • A letter of sponsorship, if you need one.

    Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

    Admissions policy

    Leeds University Business School Taught Postgraduate Admissions Policy

    Fees

    UK/EU: £11,500 (total)

    International: £22,000 (total)

    Read more about paying fees and charges.

    For fees information for international taught postgraduate students, read Masters fees.

    Additional cost information

    There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

    Scholarships and financial support

    If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances.

    We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

    There are several scholarships available for this course that you may be eligible for, including:

    • Masters in Marketing International Excellence Scholarship
    • Masters in Marketing UK/EU Excellence Scholarship
    • Dean's Excellence Scholarship (UK/EU and International)
    • Leeds Alumni Bursary and Excellence Scholarship

    Read more about Business School scholarships.

  • Career opportunities

    Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments. Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.

    An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

    Careers support

    Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

    You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

    Read more about our careers support.

    The University's careers centre provides help and advice, even after you graduate.

  • Related courses

    Advertising and Design MA
    Corporate Communications, Marketing and Public Relations MA
    Consumer Analytics and Marketing Strategy MSc
    International Marketing Management MSc
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    Study options for this course

    Entry requirements

    A bachelor degree with a 2:1 (hons) in any subject.

    Language requirements
    IELTS 6.5 overall, with no less than 6.0 in any component

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