Marketing, MSc, University of Kent

the United Kingdom

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	1 year	September	GBP 15000 per year	GBP 24700 per year

About Marketing, MSc - at University of Kent

MSc Marketing is ranked in the top 100 in the world (QS Business Masters World Rankings, 2025).

Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.

Our MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake a Placement. MSc Marketing also comes with an optional Placement.

Reasons to study MSc Marketing at Kent

When you study at Kent Business School, accredited by AMBA, EQUIS, and AACSB, you receive a world-class education recognised globally. As one of the top 1% of business schools, our graduates are highly sought after by employers who value our rigorous standards. You'll be well-equipped to excel in your career and make a positive impact on business and society.
You'll be part of a supportive community at our Canterbury campus, one hour from London
You'll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire.
You'll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral

What you'll learn

You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development and marketing across cultures. You will end your Master's with a detailed report, applying your expertise as a marketeer.

Accreditation

This course is CIM accredited.

Learn more about Marketing, MSc - at University of Kent

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Entry requirements

Contact University of Kent to find course entry requirements.

Fees, Funding and Scholarships at University of Kent

Kent offers a range of funding opportunities to help support your postgraduate studies including full awards to for doctoral researchers and students studying a taught Master’s course. We also offer a wide range of scholarships for our international students including Kent Future Student Scholarship awards up to £5,000, GREAT British Council and Chevening Scholarship awards. Check if you are eligible to apply and get more information on our scholarship’s webpages.

Student reviews of University of Kent

Find out what students say about University of Kent

Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

“Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

“The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

“I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

“I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

“The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

“I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

“Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”