Digital Marketing and Analytics, MSc, University of Kent

the United Kingdom

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	1 year	September	GBP 15000 per year	GBP 24700 per year

About Digital Marketing and Analytics, MSc - at University of Kent

From social media, website management and digital design, digital marketers are now integral part of business. You require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. You'll apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Placement.

Reasons to study our MSc Digital Marketing and Analytics degree at Kent

When you study at Kent Business School, accredited by AMBA, EQUIS, and AACSB, you receive a world-class education recognised globally. As one of the top 1% of business schools, our graduates are highly sought after by employers who value our rigorous standards. You'll be well-equipped to excel in your career and make a positive impact on business and society.
Your learning experience, further education and career journey will be significantly enhanced by the following benefits:
- Quality Assurance: We meet rigorous international standards in education, faculty, research, and student support so you achieve the highest-quality education.
- Global Recognition: Our degrees are respected worldwide so we attract high-quality students and international academics with impeccable professional experience and research credentials which create a stimulating and innovative learning environment.
- Employability: Your future employers will value the rigorous standards these schools and accreditation organisations uphold. Our focus on employability is reinforced through real-world experiences integrated into the curriculum.
- Societal Impact: We teach responsible business practices, engaging with communities, and promoting thought leadership. This prepares your to contribute positively to business, communities and society.
You'll be part of a supportive community at our Canterbury campus, one hour from London
You'll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire.
You'll gain access to employability support from enrolment up to three years after graduation at the historic Canterbury Cathedral.

What you'll learn

You'll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.

Learn more about Digital Marketing and Analytics, MSc - at University of Kent

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Entry requirements

Contact University of Kent to find course entry requirements.

Fees, Funding and Scholarships at University of Kent

Kent offers a range of funding opportunities to help support your postgraduate studies including full awards to for doctoral researchers and students studying a taught Master’s course. We also offer a wide range of scholarships for our international students including Kent Future Student Scholarship awards up to £5,000, GREAT British Council and Chevening Scholarship awards. Check if you are eligible to apply and get more information on our scholarship’s webpages.

Student reviews of University of Kent

Find out what students say about University of Kent

Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

“Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

“The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

“I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

“I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

“The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

“I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

“Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”