the United Kingdom
Visit course webpageAre you full of creative ideas and great at communicating them? Do you have an entrepreneurial streak or ideas for your own business? Our Business and Marketing course will kickstart your career in marketing and give you the option to specialise in other areas of business too.
This direct entry degree gives you the knowledge and skills you need to kick-start your career, starting from year 3 of the course. Exploring where the dynamic fields of business and marketing meet, this course will introduce you to business theory and give you industry-relevant practical skills in areas such as social media, web content, advertising, and brand development. Alongside marketing topics you'll also learn about essential fields within business, from human resources to operations management, putting the role of marketer into context, giving you a crucial edge to help you stand out to employers.
You'll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics, giving you the right mix of skills to succeed no matter your chosen career path. Wherever you want to go, our Business and Marketing course is your first step to get there.
Accreditations
This course is accredited by the Chartered Institute of Marketing (CIM), giving you the chance to gain industry-recognised qualifications alongside your degree - and graduate career-ready.
Learn more about Business and Marketing (Point of Entry 3), BSc (Hons) - at University of Kent
Visit course webpageContact University of Kent to find course entry requirements.
Kent offers a range of funding opportunities to help support your postgraduate studies including full awards to for doctoral researchers and students studying a taught Master’s course. We also offer a wide range of scholarships for our international students including Kent Future Student Scholarship awards up to £5,000, GREAT British Council and Chevening Scholarship awards. Check if you are eligible to apply and get more information on our scholarship’s webpages.
Find out what students say about University of Kent
Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.
“Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.
“The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.
“I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”
Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.
“I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.
“The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”
Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.
“I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.
“Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”
Consider a Foundation or Pathway course at University of Kent to prepare for your chosen course:
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