Digital Marketing and Analytics, MSc, University of Kent

the United Kingdom

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	1 year	September	0	find out

About Digital Marketing and Analytics, MSc - at University of Kent

From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.

Watch our Postgraduate Placements video here.

You'll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.

Course location:

Canterbury

Learn more about Digital Marketing and Analytics, MSc - at University of Kent

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Entry requirements

Contact University of Kent to find course entry requirements.

Fees, Funding and Scholarships at University of Kent

Kent offers a range of funding opportunities, including full awards to support doctoral researchers and students undertaking a taught Master’s at our locations in the UK and Europe. We also offer several scholarships to support our international students including GREAT British Council and Chevening Scholarship awards. Our Research Council doctoral training partnerships give you access to a range of funding and research networks. Check out our bursaries and scholarships and see if you’re eligible.

For students starting a postgraduate taught course in  January 2025 or September 2025  at one of our UK campuses, we have several scholarships available. Check if you are eligible to apply and get more information on our scholarship’s webpages

Student reviews of University of Kent

Find out what students say about University of Kent

Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

“Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

“The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

“I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

“I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

“The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

“I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

“Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”