For more information about Marketing at University of Groningen, please visit the webpage using the button above.

The award
MSc

How long you will study
12 months

Domestic course fees
EUR 2060

How you will study
full-time

Course starts
February, September

International course fees
EUR 14350

All study options

About Marketing at University of Groningen

How to generate and use customer insights and create sustainable customer relationships?

**Top rated programme and best MScMarketing in the Netherlands - HigherEducation Guide Masters 2017**

**Best MSc Marketing in the Netherlands - Elsevier2016**

In this programme you develop an advanced understanding of howmarketing works and the skills you need to implement iteffectively. The MSc in Marketing comprises two tracks: MarketingManagement (MM) and Marketing Intelligence (MI).

Within the MM track, students will be educated and trained morethoroughly on specific marketing functions like branding and newproduct management, customer management, marketing communications,retailing, and for instance business-to-business marketing.

Within the MI track, students will be educated and trained morethoroughly on methods that allow them to analyze and model(secondary, big) data to track the marketing performance of thefirm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

It is also possible to take a double degree programme inGroningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester you can apply for the add-on year in Osloor M ünster. Selection will take place based on grades and motivation.

How to generate and use customer insights and create sustainable customer relationships?

**Top rated programme and best MSc Marketing in theNetherlands - HigherEducation Guide Masters2017**

**Best MSc Marketing in the Netherlands - Elsevier2016**

In this programme you develop an advanced understanding of howmarketing works and the skills you need to implement iteffectively. The MSc in Marketing comprises two tracks: MarketingManagement (MM) and Marketing Intelligence (MI).

Within the MM track, students will be educated and trained morethoroughly on specific marketing functions like branding and newproduct management, customer management, marketing communications,retailing, and for instance business-to-business marketing.

Within the MI track, students will be educated and trained morethoroughly on methods that allow them to analyze and model(secondary, big) data to track the marketing performance of thefirm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

It is also possible to take a double degree programme inGroningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester you can apply for the add-on year in Oslo orM ünster. Selection will take placebased on grades and motivation.

After your studies

Job prospects

After completing this programme, you will be well suited for a career in marketing.

MM students might pursue careers as a Marketing Manager, Brandor Product/Product Category Manager, Sector or Account Manager,Customer Relations Manager, Marketing Strategy Consultant or DirectMarketing Manager. MI students might pursue careers as a MarketResearcher in research and consultancy companies, a MarketResearcher within an organisation, a Marketing Intelligence Expertor Database Analyst, a Customer Intelligence Expert or a researcherat a university (Research Master's & PhD programmes).

Our MSc alumni work invarious places around the world. In this video they will tell youmore about their career after graduating from the FEB.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide,your degree will be highly valued on the labour market.


FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.Check: http://www.rug.nl/feb/career-services/

After completing this programme, you will be well suited for a career in marketing.

MM students might pursue careers as a Marketing Manager, Brandor Product/Product Category Manager, Sector or Account Manager,Customer Relations Manager, Marketing Strategy Consultant or DirectMarketing Manager. MI students might pursue careers as a MarketResearcher in research and consultancy companies, a MarketResearcher within an organisation, a Marketing Intelligence Expertor Database Analyst, a Customer Intelligence Expert or a researcherat a university (Research Master's & PhD programmes).

Our MSc alumni work invarious places around the world. In this video they will tell youmore about their career after graduating from the FEB.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide,your degree will be highly valued on the labour market.

FEB Careers Company
To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies. Check: FEB CareerServices

Job examples

  • Brand or Product manager
  • Customer manager
  • Marketing strategy consultant
  • Marketing researcher
  • Marketing intelligence expert or database analyst
  • Researcher at a university (Research Master & PhD programmes)
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Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course startsFebruary, SeptemberDomestic course feesEUR 2060International course feesEUR 14350

Notes about fees for this course

EU/EEA

€ 2060 per year

non-EU/EEA

€ 14350 per year

Entry requirements

Bachelor-Master connections

Study programmeOrganizationTransition
Business EconomicsAll Research universitiesNo additional requirements
Business AdministrationAll Research universitiesNo additional requirements
Econometrics and Operations ResearchAll Research universitiesNo additional requirements
Economics and Business EconomicsAll Research universitiesNo additional requirements
International BusinessAll Research universitiesNo additional requirements
Technologie ManagementAll Research universitiesNo additional requirements

Admission requirements

Specific requirementsMore information
certified competences

GMAT/GRE; for specific scores (and exemptions), see http://www.rug.nl/(...)ication/intl-route/1

grade list

A certified grade list(s) is considered in the evaluation.

language test

TOEFL internet based (IBT): 90, IELTS Academic: 6.5; for specific scores, see: http://www.rug.nl/(...)ication/intl-route/1

previous education

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: BusinessEconomics, Business Administration, Econometrics and OperationsResearch, Economics and Business Economics, International Business,Technology Management.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained.

For more information, see: http://www.rug.nl/(...)ication/intl-route/1

It is also possible to take a double degree programme inGroningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing(with the speciasiation MI). After the first semester you can applyfor the add-on year in Oslo. Selection will take place based ongrades and motivation.

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/(...)rt/admissions-office

Admission requirements

Specific requirementsMore information
previous education

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: BusinessAdministration, Econometrics and Operations Research, Economics andBusiness Economics, International Business.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained.

For more information, see: http://www.rug.nl/(...)plication/nl-route/1

It is also possible to take a double degree programme inGroningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing(with the speciasiation MI). After the first semester you can applyfor the add-on year in Oslo. Selection will take place based ongrades and motivation.

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/(...)rt/admissions-office

Language requirements

ExamMinimum score
IELTS overall band6.5
IELTS writing5.5
IELTS speaking6
TOEFL paper based575
TOEFL internet based90

What students think about University of Groningen

    If I had to choose a Master's programme again, I would be on a flight to Groningen.

    Ana Quintana, Mexico, Strategic Innovation Management

    I gained a Bachelor's degree in Management & Marketing in Mexico City before I came to the Netherlands to undertake my Master's programme. During my Bachelor's studies, I spent a semester in Canada and I wanted to expand my international (study) experiences before starting work. I was keen to focus on innovation which is not usually offered in Mexico hence the combination of Innovation and Strategy in one programme directed me to Groningen.

    My Master's thesis dealt with Innovation in family businesses and I now benefit from the intense research modules offered during the programme. Now I am working as a Promotion Manager in charge of the several customer loyalty programs offered by one of Mexico's biggest hotel chains. Although the Master's program was rather theoretical, I feel that it prepared me very well for my current job. 

    There was nothing about Groningen that I did not like: the city is just beautiful. I especially enjoyed going everywhere by bike, the variety of offers for students and, of course, the Queensday (now Kings Day) celebrations. Groningen has everything to make (foreign) students feel at home.

    Looking back a year after my return to Mexico, I feel that I especially enjoyed getting to know Dutch culture. In addition, the courses offered and the beauty of the city made my stay in Groningen an unforgettable experience. If I had to choose a Master's programme again, I would be on a flight to Groningen.

    I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law

    Lejla Terzimehic, Bosnia and Herzegovina, Global Criminal Law

    Thanks to the European Commission Scholarship and the Talent Grant from the University of Groningen, I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law that I am most passionate about, at one of the oldest and most prestigious European universities.

    Being very intellectually challenging, the master programme truly met my expectations. Sharing knowledge with my colleagues, all coming from different legal traditions, and learning from inspiring professors enriched me with the skills I hadn't attained during my previous education.

    What I found to be the most beneficial is that the Dutch education system which, taught us to develop a critical opinion on law-related issues. Moreover, this master programme had a unique approach in tackling controversial contemporary legal issues. Due to its strong comparative emphasis, it encouraged us to keep at constant track with our national law, which is of a huge significance.

    Both the master and a 6-month long internship at the International Criminal Tribunal for The Former Yugoslavia strengthened my belief in Justice. Furthermore, besides this academic benefit, I believe that studying abroad unequivocally broadens our horizons and tests prejudices we even are not aware of.

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