StudyLink logoHome
Students on a university campus

Marketing, Master Degree, University of Groningen

the Netherlands

Visit course webpage

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
Master Degree find out find out find outEUR 2314 per yearEUR 17800 per year

About Marketing, Master Degree - at University of Groningen

How to generate and use customer insights and create sustainable customer relationships?

In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS).

Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Within the MADS profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.

After completing this programme, you will be well suited for a career in marketing.

Learn more about Marketing, Master Degree - at University of Groningen

Visit course webpage

Entry requirements

Entry requirements

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country.

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180).

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Econometrics and Operations Research, Economics and Business Economics, International Business,Technology Management.

Fees, Funding and Scholarships at University of Groningen

The university is committed to recognising excellence in academic achievement through offering a number of scholarships for international students and researchers. Several scholarships are available for international students who are motivated to study Bachelor’s, Master’s and PhD programmes, as well as for exchanges, short courses and research stays at our university.

Besides scholarships awarded by the University of Groningen, a number of grants awarded by the Dutch government, the EU and (inter)national organizations, such as World Bank or the Ford Foundation, can be used for study or research at the University of Groningen as well.

Find out what is available through our grant finder page.

Student reviews of University of Groningen

Find out what students say about University of Groningen

If I had to choose a Master's programme again, I would be on a flight to Groningen.

Ana Quintana, Mexico, Strategic Innovation Management

I gained a Bachelor's degree in Management & Marketing in Mexico City before I came to the Netherlands to undertake my Master's programme. During my Bachelor's studies, I spent a semester in Canada and I wanted to expand my international (study) experiences before starting work. I was keen to focus on innovation which is not usually offered in Mexico hence the combination of Innovation and Strategy in one programme directed me to Groningen.

My Master's thesis dealt with Innovation in family businesses and I now benefit from the intense research modules offered during the programme. Now I am working as a Promotion Manager in charge of the several customer loyalty programs offered by one of Mexico's biggest hotel chains. Although the Master's program was rather theoretical, I feel that it prepared me very well for my current job. 

There was nothing about Groningen that I did not like: the city is just beautiful. I especially enjoyed going everywhere by bike, the variety of offers for students and, of course, the Queensday (now Kings Day) celebrations. Groningen has everything to make (foreign) students feel at home.

Looking back a year after my return to Mexico, I feel that I especially enjoyed getting to know Dutch culture. In addition, the courses offered and the beauty of the city made my stay in Groningen an unforgettable experience. If I had to choose a Master's programme again, I would be on a flight to Groningen.

I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law

Lejla Terzimehic, Bosnia and Herzegovina, Global Criminal Law

Thanks to the European Commission Scholarship and the Talent Grant from the University of Groningen, I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law that I am most passionate about, at one of the oldest and most prestigious European universities.

Being very intellectually challenging, the master programme truly met my expectations. Sharing knowledge with my colleagues, all coming from different legal traditions, and learning from inspiring professors enriched me with the skills I hadn't attained during my previous education.

What I found to be the most beneficial is that the Dutch education system which, taught us to develop a critical opinion on law-related issues. Moreover, this master programme had a unique approach in tackling controversial contemporary legal issues. Due to its strong comparative emphasis, it encouraged us to keep at constant track with our national law, which is of a huge significance.

Both the master and a 6-month long internship at the International Criminal Tribunal for The Former Yugoslavia strengthened my belief in Justice. Furthermore, besides this academic benefit, I believe that studying abroad unequivocally broadens our horizons and tests prejudices we even are not aware of.

Other courses at University of Groningen

There are 207 other courses listed from University of Groningen. A selection of these are displayed below:

Accountancy and Controlling Master Degree

University of Groningen

Find out more

American Studies Bachelor Degree

University of Groningen

Find out more

American Studies Master Degree

University of Groningen

Find out more

Ancient History Master Degree

University of Groningen

Find out more

Applied Cognitive Neuroscience Master Degree

University of Groningen

Find out more

Applied Linguistics (TEFL) Master Degree

University of Groningen

Find out more

Applied Mathematics Bachelor Degree

University of Groningen

Find out more

Applied Mathematics Master Degree

University of Groningen

Find out more
View all 207 courses at University of Groningen

Photos from University of Groningen

Videos from University of Groningen

Location of University of Groningen

University of Groningen main campus location is shown on the map below:

Map showing location of University of Groningen

Related Information

Find out more about studying in the Netherlands