An interdisciplinary approach to study; you investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.
There are a variety of topics to choose from, including contemporary marketing and management; developing brand cultures; concepts of advertising, marketing and management; recent developements from actor network theory on market devices and media and communications.
You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
