| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 year | September | GBP 10710 per year | GBP 19170 per year |
Business to business, customer relationships, internal communications, marketing an organisation's products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour; marketing ethics; and innovation and strategy.
During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Some topics may be suggested and sponsored by commercial companies, which provides an opportunity to undertake research which will have a real impact on marketing decision making. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path. There are a host of potential topics for an international marketing dissertation. Topics have included: International marketing strategies for a new cosmetics brand, Comparative analysis of Nestle's marketing strategies in Europe and Africa, Positioning strategies for car manufacturers in China, Launching and licensing new magazine concepts in Thailand, Standardisation vs adaptation in international advertising, The impact of country of origin on the marketability of Georgian wines, Evaluating franchising vs concessions for an international fashion brand.
Below are some suggested courses at other providers that you may also be interested in:
Academic Foundation Year - Italian Creativity and Design Foundation
IED – Istituto Europeo di Design
Find out more
Preparatory Courses in English for Degree Studies (Medical, Business, Architecture and Engineering, Psychology, English and American Studies) UG:Foundation, UG:Foundation, UG:Foundation
University of Pécs
Find out more
If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:
There are 944 other courses listed from University of Birmingham. A selection of these are displayed below:
Accounting and Finance with Language (French or German) N4R1/N4R2 BSc
University of Birmingham
Find out more Advanced Chemical Engineering (with options in Food Processing, Pharmaceutical Technology and Business Studies) MSc, Postgraduate Diploma
University of Birmingham
Find out more Join the StudyLink email list and never miss a chance to turn your study abroad dreams into reality!
See other universities in Birmingham
Find out more about studying in the United Kingdom
