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The award How you will study Study duration Course start Domestic course fees International course fees
MBAFull-time, Part-time, Online12 - 18 monthsAnytimeEUR 11500 totalEUR 11500 total

About Green Marketing & Innovation, MBA - at Tomorrow University of Applied Sciences

Our MBA in Green Marketing & Innovation merges in-depth know-how in innovation, marketing, and sustainability. This program equips learners to lead market-driven innovations and apply truly green marketing strategies, fostering sustainable brands and consumer behavior change.

This program is designed for business and MarComms professionals ready to pioneer the transition to truly green and holistic brand building. Dive into the core elements of green marketing as you learn to master market-driven innovations and deliver sustainable brand strategies. Throughout this program, youll develop the expertise and skills to guide consumer behavior towards environmentally-friendly practices, enhancing your organization's marketing impact. Our project-based curriculum offers hands-on experience, readying you to build sustainable brands and establish new benchmarks in responsible and sustainable business practices.

Program Highlights

  • Innovation and Marketing: Specialize in the unique intersection of innovation, marketing, and sustainability, preparing for leadership in green brand building.
  • Green Marketing Application: Apply green marketing strategies in real-world scenarios, understanding their impact and effectiveness.
  • Sustainable Business Innovation: Learn how to steer innovative processes and strategies that emphasize sustainability and market impact.
  • Market-Driven Sustainable Strategies: Develop market-based strategies that drive sustainable innovations and brand transformations.
  • Engaging in Practical, Real-World Projects: Grow a versatile skillset by tackling projects based on real-world scenarios, collaborating closely with industry mentors and partners.

What to Expect

  • Interdisciplinary Approach: Gain a holistic understanding of the intersection between marketing, innovation, and sustainability.
  • Industry Relevance: Work with leading research institutions and companies on applied research projects, and learn how to leverage marketing to lead sustainability initiatives.
  • Personalized Learning Journey: Tailor your education through specialized tracks and extracurricular activities that align with your career goals, values, and personal mission.
  • No Exams, Challenge-Based Learning: Engage in practical projects that teach you how to apply research across fields, and develop solutions to complex issues through hands-on, real-world experiences.
  • Career Opportunities: Be well-prepared for roles such as Green Marketing Manager, Sustainable Brand Strategist, Innovation Director, and more.

Tailored to Your Aspirations

By joining our program, you will access cutting-edge resources, a network of leading industry experts and research institutions, and a support system that extends beyond graduation. Explore the different areas of specialization and discover the program that aligns with your vision for a sustainable future.

Career Opportunties

  • Green Marketing Manager: Lead the development and implementation of green marketing strategies that promote sustainable products and practices.
  • Sustainable Brand Strategist: Formulate and execute brand strategies that integrate sustainability into core business operations.
  • Innovation Director: Oversee the development and implementation of innovative solutions that drive business success and sustainability.
  • Corporate Responsibility Manager: Ensure that business operations align with social and environmental responsibility standards.
  • Sustainability Program Director: Design and manage programs that promote environmental responsibility and sustainable business practices.
  • Sustainable Technology Manager: Lead projects focused on the development and implementation of sustainable technologies.
  • Impact Technology Product Lead: Guide the creation and market introduction of technology products that drive social and environmental impact.
  • Business Development Manager: Identify new business opportunities and strategies for growth with a focus on sustainability.
  • Strategic Partnership Manager: Develop and manage partnerships that drive sustainable innovation and business growth.
  • Sustainability Consultant: Advise organizations on integrating sustainable practices and innovative technologies into their operations.

Learn more about Green Marketing & Innovation, MBA - at Tomorrow University of Applied Sciences

Visit course webpage

Notes about fees for this course

Earn your Impact Masters for just €307 per month!

*Scholarships, Early Application Benefit & Study Financing available

Entry requirements

At Tomorrow University, we recognize that impactful leadership goes beyond standardized test scores (no GRE/GMAT required).

The eligibility criteria for the Impact MBA include previous academic formation through a bachelor or master's program, or relevant working experience. In addition, we value your purpose and the impact you aim to create, assessing how it aligns with our community.

The admissions process requires the following steps:

  • Eligibility check
  • Hand in a letter of motivation and additional information
  • Application review by ToU
  • Interview with ToU
  • Sign the contract

Fees, Funding and Scholarships at Tomorrow University of Applied Sciences

We offer four different scholarship opportunities with different criteria for applying, where learners can receive up to a €2.000 grant for our Bachelors, Impact MBA and Impact MSc programs.

Scholarships are granted based on merit, need, and professional background.

Learn more:

We also offer early applicant benefits for those who are ready to secure their spot in advance.

Student reviews of Tomorrow University of Applied Sciences

Find out what students say about Tomorrow University of Applied Sciences

Student

Volodymyr Danylov - Leaving My Comfort Zone

18-year-old Volodymyr Danylov, coming from Kharkiv, Ukraine, joined ToU on a mission with a goal to leave his comfort zone. He’s currently studying a B.Sc. in Artificial Intelligence & Sustainable Technologies at Tomorrow University and is bringing his unique skill set to the Founding Club of the program to make a sustainable impact on our world.

"Dobry den’, everybody, Volodymyr here! I love math and music, play the flute and piano, and strive to be a better person every day. The last few years have been challenging, giving me may opportunities to go out of my comfort zone, starting with searching for a job in another country as a refugee student. I joined ToU to make an impact: It gives me hope, and a path to a better future, especially in a world where war between developing countries is still possible. 

I love it, from community connections and environment to the teaching style of the university. The education here is a rollercoaster through easy and hard challenges, plus it’s combined with personal growth tasks. I didn’t know that can easily keep people disciplined and interested for a long time. It’s also really flexible.

Surprisingly, I still have the same impression and the same inspiration. This university is the house of passionate people ready to help and revolutionize education. It was a beautiful coincidence to discovered ToU; I am really happy that I decided not to lose this opportunity and am really grateful for all the people who have helped me so far. Changing the world is not about talking or planning; it’s about taking action. 

In short, Tomorrow University concentrates on challenging its learners, developing their skills, and providing guidance and support. It certainly can be seen as the future of our education, given its practicality and modernity By giving people hope and the needed instruments, it’s possible to accomplish everything in this world — I believe everyone can make a big impact by leaving their comfort zone.

Student

Eilecia Bovard - Connecting for Impact

Eilecia Bovard, originally from California and currently based in Spain, found ToU on a journey to make an impactShe met her Co-Founder in the program and has since founded a sustainable initiative, learn what brought her to ToU. My decision to start a new degree of study came from a desire to redefine and redesign my professional role while having a lasting positive impact on the world around me. Being enrolled in the SET program has already played an important part in guiding my journey toward building a just and climate-positive initiative. 

When I began the program, I was met with a crossroads moment, to pursue developing what I wanted vs. what the world actually needs. One major takeaway from this course is that starting a business is not only about building what I think is a good idea but also about understanding what I value most and aligning those ideas with identified market gaps and building something of service from there. 

As an eternal optimist and a mission-driven individual, my time at ToU has led me to the launch of the perfect-farm.com, our master thesis project. It is an emissions reduction service provider and sustainable investment platform and is a culmination of my personal and professional experiences and values. Many close to me ask, “why livestock agriculture?” Or, “aren’t we supposed to be getting away from meat consumption?” The answer is yes, however, this won’t solve the problem alone as the facts below will suggest. 

The facts: “Livestock are responsible for 14.5 percent of global greenhouse gases. Driven by the growing demand for animal food supplies, global consumption of meat proteins over the next decade is projected to increase by 14% by 2030.” (oecd-ilibrary.org)

Together, with my Co-Founder Niklas Bøe, we’re focusing on fostering change in larger systems and that requires facilitating collaborative actions for a synergistic effect. That’s where the Perfect Farm comes in, we aim to connect the systems that should support one another to produce a sum that is greater than the parts. And one that can significantly and positively impact the greater whole.

As an EU Climate Pact Ambassador and Director of the Institute for Sustainable Wellbeing, the heart of my personal and professional endeavors will always align with opportunities to connect people, communities, and organizations to inspire purposeful dialogue and united momentum. 

Thank you for taking the time to read this and I hope that we will have the chance to connect and perhaps express a shared mission one day.

Student

Vinley Orutwa - Transforming Lives Through Sustainable Entrepreneurship

Vinley, a driven learner from Kenya and currently residing in Germany, shares her experience as a learner of the online Bachelor's Degree in Responsible Entrepreneurship at Tomorrow University. Vinley highlights how the online program perfectly aligns with her interests and aspirations in sustainability.

As sustainability gains momentum in Kenya, Vinley recognizes the importance of acquiring the necessary skills and knowledge to contribute to her country's transition toward a sustainable society. Tomorrow University's online program offers her the flexibility to travel, live, and study from anywhere in the world, empowering her to pursue her mission of improving the quality of life in impoverished communities in rural Kenya.

By studying with Tomorrow University, Vinley not only gains the necessary technical expertise but also becomes part of a vibrant community of like-minded individuals. The online platform allows her to connect with fellow change-makers, fostering valuable networking opportunities and support for her mission.

If you're inspired by Vinley's story and share her passion for sustainability and responsible entrepreneurship, take the first step towards your own transformative journey. Explore Tomorrow University's Bachelor in Responsible Entrepreneurship, an online degree program that equips learners with the necessary skills to drive sustainable change and implement behavioral change strategies in business management.

Vinley's video testimonial.

Other courses at Tomorrow University of Applied Sciences

There are 34 other courses listed from Tomorrow University of Applied Sciences. A selection of these are displayed below:

Actionable Data Solutions for Sustainability MSc

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AI & Data Leadership for Sustainability MBA

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AI & Sustainable Innovation MBA

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AI for Sustainable Innovation MSc

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Artificial Intelligence & Sustainable Technologies BSc

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Cleaner Earth Innovation MSc

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Climate Leadership MBA

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Climate Solutions & CleanTech Innovation MBA

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View all 34 courses at Tomorrow University of Applied Sciences

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