Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.
Marketing Programme Structure
An overview of the MSc in Marketing programme structure, including course information for both semesters.
This programme runs for one academic year, starting in mid-September and ending in August. At the start of the programme, you study compulsory courses, which are undertaken in semester one. These are the foundation upon which the whole MSc is built and ensure a common basis of knowledge across the different areas.
A comprehensive Welcome Week provides an introduction to the programme, the School, and the University. Designed to be both informative and fun, it enables you to get acquainted with your classmates.
Through the selection of various option courses, you can tailor your studies towards your career interests.
Finally, your MSc dissertation brings all of the year's learning together in a piece of work unique to each student.
To give you an idea of what the programme structure and courses might consist of, the below information details the structure and courses for this programme in 2019/20.
- Consumer Behaviour
- Marketing Decision Analysis
- Marketing Research
- Principles of Marketing Management
Option Courses (Choose 3*)
- International Marketing Strategy
- Marketing and Society
- Marketing Communications
- Marketing in a Digital World
- Marketing of Services
- Understanding Brands
Dissertation (MSc in Marketing)
Details of the Dissertation
*We will notify applicants of any changes to the programme structure and courses by 15 June in the year of entry to the course. We cannot guarantee that all option courses will run each year and occasionally there will be last minute amendments after this date due to unforeseen circumstances such as staff illness.
The content of individual courses and the programme for any given degree are under constant academic review in light of current circumstances and may change from time to time, with some programmes and courses being modified, discontinued or replaced.
Due to high demand we cannot guarantee students a place on the optional course of their preference. Equally, if there is not enough interest in a given year for an option course then it may not be viable for us to run that particular option course. Some combinations of option courses may not be possible due to scheduling constraints.
Core and Elective Courses
Full programme details, including all available core and elective courses can be found on the University Degree Programme Tables website.
Marketing Degree Programme Table
Expand Your Skills
Marketing graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.
Support for Masters Students
Learn about the support our Student Development Team can offer.
The MSc in Marketing offers students an in-depth and balanced study of the marketing discipline. It aims to produce critical, reflective practitioners for a variety of destinations including commerce, public sector and academic institutions.
The programme could lead to a multitude of roles, including
- Advertising Managers
- Brand Managers
- Digital Marketing Managers/Executive
- Market/Data Analyst
- Marketing Fundraisers
- Media Managers
- Public Relations Managers
- Sales Directors
The success of our programmes within the marketing portfolio is reflected in the career destinations of our graduates.
Career Outcomes of Past Students
Student Development Team
The Student Development Team will be an integral part of your student experience from day one.
In your first semester you can benefit from a series of professional development sessions - run by the Student Development Team - that cover a range of topics including:
- Team working
- Job search strategies
- Presentation skills
- Self awareness
Top Tips for Group Work
For specific and tailored career advice and coaching you can book 1-to-1 sessions with a member of the Student Development Team to discuss:
- CV and application advice
- LinkedIn profile reviews
- Careers guidance
- Interview or assessment centre practice
For general enquiries please email the Student Development Team.
All our MSc programmes have various built-in opportunities to engage with companies; an important step in your skills development and the expansion of your corporate network. Examples of programme-specific opportunities include:
- Guest lecturers
- Practitioner focused projects
- Career lounges
We aim to provide our students with interaction across a wide range of businesses, gaining valuable insight into their operations, advice from their key decision makers as well as the opportunity to work on 'real life' projects proposed by our industry partners.
More on Industry Opportunities
Edinburgh Award for Professional Development
As part of your MSc programme you will have the opportunity to further enhance your employability credentials by taking part in the Edinburgh Award.
By proactively working on your own development, you can gain official recognition through the Edinburgh Award for professional development. As well as receiving an official certificate from the University, the achievement will be recognised on your Higher Education Achievement Report (HEAR).
Participants are offered individual coaching sessions; peer support networks; a 'buddy system' and masterclasses on topics such as leadership and advanced communication.
The Student Development Team is on hand to help you build your confidence and networking skills. By involving our alumni and network of corporate contacts, we are able to ensure that the activities are industry-relevant and give you the opportunity to build your own professional and global networks.
In addition to the Student Development team, there are a number of other services and societies across the university which may help with your professional development, such as:
Got Questions? Get in Touch
Student Development Manager
+44(0)131 651 5974
Engagement with Industry
On the MSc in Marketing you will have the opportunity to work with industry and business professionals in a variety of ways, such as through practitioner focused projects, guest lectures, dissertations, and career exploration treks.
Practitioner Focused Projects
During your MSc you may select courses which are practitioner focused and consultancy based. Engaging with practitioners in this way assists with the real-life application of marketing theory, and creates opportunities to contribute to real business challenges. Projects offer the opportunity to engage directly with clients and present your findings back to the business.
Past companies have included:
- Cobbs Bakery - Group Marketing Project to launch evening dining and rebranding of their Edinburgh Cafe
- Frisky Froyo Yoghurts - Group Marketing Project to target new Edinburgh audiences and sell more frozen yoghurt in winter
- Dixons Carphone - developing new digital marketing and customer experience ideas
- Dominion Cinema - Group Marketing Project to raise awareness and footfall for this independent cinema
Throughout the year, the School gives students the opportunity to engage with industry and business professionals in their own environments.
- Developing your knowledge of an industry, sector, or geographical location in order to make the best career choices
- Getting a feel for the culture, people, and values of particular companies
- Building your network of industry professionals and alumni
We run different types of treks:
- Local Treks: involve visiting organisations in and around the Edinburgh area
- Industry Treks: take place over the course of two or three days and are designed to give insight to a particular industry through visiting a series of related organisations, typically in a location away from Edinburgh
- Thematic Treks: generally programme-specific and focus on issues surrounding employability and the main learning outcome of your programme.
More on the Dublin 2018 Trek
Past trek locations for our Marketing programme have included Tesco Bank, Manchester Football Club and Scottish Rugby.
Within modules of the programme our academic team bring in senior figures from relevant international organisations to talk about specific subject matter and its application to real world working challenges.
These lectures are followed by the opportunity to network further with the speaker and gain valuable career insight and advice from experienced professionals.
Organisations represented in the past include:
- British Airways - airline pricing strategy and implementation
- Irn-Bru - understanding brands
- Fonemedia - mobile marketing
- 80 Days - click-through optimisation
Got Questions? Get in Touch
Student Development Manager
+44(0)131 651 5974