For more information about Marketing at The University of Edinburgh Business School, University of Edinburgh, please visit the webpage using the button above.

The award
MSc

How long you will study
1 year

Domestic course fees
GBP 13800 per year

How you will study
full-time

Course starts
September

International course fees
GBP 20100 per year

All study options

About Marketing at The University of Edinburgh Business School, University of Edinburgh

Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

Programme overview

Our MSc in Marketing will give you a theoretical understanding of consumer behaviour, marketing research methods and marketing management, as well as the competence and creativity to apply this knowledge in real-life marketing situations. The programme will also provide you with ample opportunity to build key management skills such as communication and independent action, through group work and individual presentations. The MSc incorporates current and emerging trends in marketing theory and practice to give you the research-led knowledge and skills that are required by companies and employers.

Programme structure

The first term (Sep-Dec) of the programme will consist of a comprehensive welcome week followed by four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses, such as International Marketing Strategy, that will enable you to tailor your studies towards your chosen career path. The final dissertation is written over the summer term (Jun-Aug) and is overseen by an academic supervisor. As a whole, our programme is structured with a career focus, allowing students to study aspects of marketing related to their interests and intended profession.

industry links

Our MSc attracts a broad range of marketing practitioners and academics from around the world, allowing you to benefit from their expertise throughout your studies. Previous guest speakers have included the Vice-Chairman of Ogilvy & Mather UK, the Marketing Director of Mackie's and the Digital Strategy Manager of TescoBank. In addition to guest speakers embedded into individual courses, students can also partake in programme-wide workshops and site visits which are organised to allow further engagement with practitioners and to facilitate networking with industry experts.

Career development

Our MSc will prepare you for a wide range of business and agency positions across marketing, branding, digital strategy and public relations. Our graduates typically take up roles as varied as marketing manager, advertising director, brand manager, communications coordinator and marketing data analyst. Our Student Development Team can advise on careers. The MSc programme is highly regarded by leading employers who regularly seek to recruit our graduates. Previous students have secured positions with firms including Boston Consultancy Group, Google and Skyscanner.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study1 year
    Course startsSeptemberDomestic course feesGBP 13800 per yearInternational course feesGBP 20100 per year

Entry requirements

Entry requirements

Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

Academic requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.

Academic background

  • An undergraduate degree in a business or management related subject is normally required. This programme is not aimed at those who have an undergraduate degree specifically in Marketing. If you do we would recommend our Masters by Research instead.
  • Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.
  • Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.
  • Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.

Supporting your application

  • Relevant work experience is not required but may increase your chances of acceptance.
  • Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

Applications from current undergraduates

Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date.

International qualifications

The minimum academic requirement is a UK 2:1 honours degree in a related subject or an equivalent international qualification.

Some examples of equivalent qualifications:

  • Canada: mid B+; 3.3+ (4 point scale); 7.3/8+ (9 point scale)
  • China: 80-85%+; B+
  • Germany: 2.5+ (reverse 5 point scale); Sehr Gut/Gut
  • India: 1st Class degree (60%+)
  • Nigeria: 2:1
  • South Africa: 2:1/1st
  • USA: GPA 3.25+ (4 point scale)

If your home country is not listed above, consult the minimum grade point average (GPA) required by following the link below.

Country-specific advice for international students

Important points

  • The ranking of the university at which you studied is considered when we determine whether or not your degree is equivalent to a first or upper second-class honours degree in the UK.
  • If your degree is not of the required standard and you do not have highly relevant work or other experience, we will normally reject your application.
  • Meeting the degree requirement doesn

What students think about The University of Edinburgh Business School, University of Edinburgh

    Erin Bembe, full time MBA

    After I graduated in 2010 with a BA in Economics, I became a Financial Specialist at the Federal Highway Administration in Washington DC. I returned to study as I had progressed as far as I could in my current role and I also wanted to move from the public sector into the private sector. I chose the University of Edinburgh for its global reputation, its location, and because of the length of the MBA programme (1 year compared to 2 in the US).

    The MBA is an intense full-time program providing an overview of business with the option to specialize in an area of interest. There is a strong focus on sustainability and corporate social responsibility as well as the development of leadership and other soft skills. Because the school is so well placed in Europe and has such a good reputation, it attracts students from all over the world, providing a diverse and stimulating learning environment. The opportunities to learn beyond the classroom – from international business treks to case competitions and undergraduate mentoring programs are vast.

    The programme allowed me to develop both my technical skills and my soft skills which were instrumental in landing me my current job. I am now a Senior Financial Analyst for Johnson & Johnson and was introduced to my current company through the programme’s Capstone project.

    Having an alumni community that I can tap into is important to me. The network I’ve built thus far has been a huge support in my post-MBA life. The programme is quite rigorous and the city can be a huge distraction, so it’s essential to find the right balance between studying and enjoying all that Edinburgh has to offer. Make sure to take advantage of all the opportunities the school provides for development outside of the classroom – the multiple clubs, volunteering opportunities, projects, guest lecturers, and career services.

    Tim Puddy, Masters in International Human Resource Management

    Prior to moving to Edinburgh I completed a BA in Management from the University of York. During the course of the degree I spent a placement year working at the Pharmaceutical Company GlaxoSmithKline. I worked within the Human Resource Development team concerning their future leader programmes.

    I went back to study as I enjoy the stimulating and liberating environment available in academia, and wanted to pursue my interest in HRM. Edinburgh University is an elite university, but more specifically, the Business School provided a route to CIPD accreditation which is key in HRM careers. Being by definition an international programme, the IHRM cohort is also very international and therefore we get so many new perspectives on issues. We have been taught about crucial areas of HRM as well as having particular focuses on the issues an international context brings. These concepts were reinforced during a class trip to Helsinki.

    The CIPD accreditation is hugely important, but to have a deep theoretical background in topical HR issues is even more so. The Reward Management module in particular has helped me get a job in this area as I will be working in reward management for Virgin Money. I will also be maintaining links with the health sector.

    Edinburgh itself is beautiful, vibrant and quaint all at the same time. It is also walkable which is very important to me. I love a good view, and Edinburgh is spoilt with these! Of course its culture and arts scene aren’t too far behind. The city will, I am sure, hold a special place in everyone’s memories so keeping in touch is crucial personally as well as professionally. I encourage new students to make the most of what Scotland and the Business School have to offer.

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