This programme has been developed as a response to the transformational pressures that digitalization exerts on existing and new businesses. The programme aims to provide students with knowledge, skills, and approaches, relevant for analyzing, identifying and managing digital opportunities for strategic business creation and development and organizational change. To that end, the programme stimulates creative thinking around digitalization, business innovation and renewal. To foster understanding and ability for integration of theory with practice, the curriculum is built to enable student interaction with a selection of relevant business partners, for example through guest lectures, course projects, case-based learning, and internships. To secure the range of competencies necessary to understand and manage digital business, the programme presents students with new and future-oriented perspectives utilizing a cross-disciplinary approach, combining Business administration (major), with Informatics and Business law.