Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR, BBA, GBSB Global Business School

Spain

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BBA	Full-time, Online	3 years	October, January, April	find out	EUR 10750

About Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR, BBA - at GBSB Global Business School

Our Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (hereinafter Online Business Bachelor with Digital Communication & PR) is an innovative program that is specially designed for students who wish to study online and want to be competitive in the digital marketplace in the field of public relations. Delivered completely in English, our Online Business Bachelor with Digital Communication & PR applies the most up-to-date teaching methodologies, situational analysis and case studies to ready students with the skills needed to enter a digitally driven world and foster global empathy, able to work across borders and on various platforms.

Public Relations has experienced a transformation with the advancements of technologies and can be boiled down into two main categories whether traditional or based solely online: promoting a brand and protecting it. On the promotional side, students will learn how to develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs and how to execute these innovative strategies.

On the protective side of PR, especially imperative online, graduates from our Online Business Bachelor with Digital Communication & PR will be armed with the digital acumen to confidently manage a company's public reputation or defend it during crises. This digital communication and PR degree is unique because it empowers students to take a brand, build a relationship, expand its reach and influence through credible online sources and through trusted news outlets both traditional and digital.

Campus: Online

Learn more about Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR, BBA - at GBSB Global Business School

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Entry requirements

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Student reviews of GBSB Global Business School

Find out what students say about GBSB Global Business School

DAVID SCHERZER, AUSTRIA

MBA, 2020

"What I expect from my studies at GBSB Global is, firstly, a unique network and, secondly, a broader perspective. I have lived and worked in Austria for the last 29 years. It's a small country, of course, and going abroad to study or work means gaining a broader perspective. At GBSB Global you can meet people from all over the world and that is the most valuable thing you can get out of this study, besides of course the new experiences you can gain and the value you can create".

CAMILLE GARDENT, FRANCE

MA COMMUNICATIONS, 2019

"At GBSB Global Business School, I learned to be fully autonomous. I chose this Master in Europe because it was offered in the evening, and I could juggle both working and studying while living in Barcelona. It was the perfect balance. There are only a few schools that offer this schedule."

CAROLINA PINHEIRO CASTIONI, BRAZIL

BACHELOR OF BUSINESS ADMINISTRATION, 2018

"Deciding to study at GBSB Global was one of the best decisions I have made so far in my life. At GBSB Global Business School I had the chance to meet and study with a wide range of people. The Bachelor offered at GBSB Global Business School is a very multicultural degree program that teaches students about global markets, the economy and the ways of conducting business from an international perspective."