For more information about Marketing at Erasmus School of Economics, please visit the webpage using the button above.
How long you will study
Domestic course fees
EUR 12000 per year
How you will study
International course fees
EUR 15200 per year
The marketing department of the Erasmus School of Economics is arguably one of the top marketing science groups in Europe, entailing academics who frequently win international marketing awards. The department has trained many current and former top executives, which is no surprise because of the intellectual rigor and the practical experience you gain during the programme. This is where you start.
Our marketing programme distinguishes itself from other programmes by offering an intricate combination of marketing practice and academic marketing insights, based on the latest data analysis tools in economics and marketing as well as on marketing practice cases. The unique combination of models, structures and real-life practice cases covers the entire marketing area – from strategic marketing, target market selection and positioning, b-to-b and b-to-c segmentation, operational marketing plan, branding as well as measuring and quantification of marketing effectiveness.
In an age where your ability to use data and your flexibility to use both traditional as well as new marketing communication media to contact and influence consumers and businesses is crucial, obtaining your marketing degree at Erasmus School of Economics will fully prepare you for the marketing practice in increasingly competitive markets.
During the programme you will therefore address questions such as:
Is this the right choice for you?
Do you want a splendid marketing job once you have finished your study? Do you already envision what it is that you would like to do as brand manager, product manager or marketing manager? Or would you like to approach marketing from the distributor’s perspective, e.g. as a category manager? Our curriculum is designed to develop expertise in three key areas: product & brand management, marketing analytics and sales & account management. The programme combines and applies the latest marketing insights and models with the day-to-day practice of marketing operations, market research, international business-to-business marketing as well as business-to-consumer marketing. Therefore, our programme is highly appreciated by international corporations as well as domestic small and medium sized enterprises and offers you excellent chances to obtain an attractive marketing job once you have obtained your degree.
The marketing programme at Erasmus School of Economics is an excellent choice if you recognise yourself in the profile below:
Why study Marketing in Rotterdam?
The marketing department of the Erasmus School of Economics arguably is one of the top marketing science groups in Europe. Here in Rotterdam, you will learn from award-winning and practice-experienced lecturers who contribute regularly to major academic publications and have close ties to business life as well, ranging from SMEs to multinationals. They will also share their marketing practice experience with you. The consistent and integrated use of data, data analysis and insights will improve your decision-making capacity and this will help you to ensure company growth and improved profitability. The department has trained many current and former top executives in the Netherlands and abroad. This is due to the intellectual, academic rigour as well as the practice experience you gain during the programme.
Do you aspire to become one of the next leaders in marketing and do you want to join the network of our thousands of marketing alumni? Do you share our students’ intellectual curiosity, analytical reasoning, creativity, team spirit and open-mindedness? In that case, our marketing programme is an excellent choice.
This study will bring you:
For information about entry requirements, please see the Admission Requirements page.
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