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For more information about Business with Marketing at City, University of London, please visit the webpage using the button above.
The award
BSc (Hons)
How long you will study
3 - 4 years
Domestic course fees
GBP 9250 per year
How you will study
full-time
Course starts
September
International course fees
GBP 18000 per year
Who is it for?
The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.
Objectives
On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.
You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.
Learn More About This Course
There is more information about this course available on the City, University of London website
For international applicants requiring a Tier 4 student visa we accept any of the below English language proficiency qualifications at the grades listed:
IELTS (Academic or UKVI): 6.5 overall with no less than 6.0 in any sub test
Pearson Test of English (PTE) Academic: 58 overall with minimum 50 in each component
IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above
International Baccalaureate: Grade 5 at Higher or Standard level
Trinity College (Integrated Skills): ISE III – pass in each area
INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any sub test (NB. Must be the 6 or 8 week Cass-specific course)
Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180-192) at CEFR Level C1
Cambridge English Proficiency (also known as Certificate of Proficiency in English): Grade C (200-212) at CEFR Level C2
Cambridge English First (also known as Certificate of First in English): Grade A (180-190) at CEFR Level C1
Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above
Consider a Foundation or Pathway course at City, University of London to prepare for your chosen course:
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