Business with Marketing (BSc (Hons))

the United Kingdom

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The award
BSc (Hons)

How long you will study
3 - 4 years

Domestic course fees
GBP 9250 per year

How you will study
full-time

Course starts
September

International course fees
GBP 18000 per year

All study options

About Business with Marketing at City, University of London

Who is it for?

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

Objectives

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBSc (Hons)How you will studyFull-timeHow long you will study3 - 4 years
    Course startsSeptemberDomestic course feesGBP 9250 per yearInternational course feesGBP 18000 per year

Entry requirements

For international applicants requiring a Tier 4 student visa we accept any of the below English language proficiency qualifications at the grades listed:

IELTS (Academic or UKVI): 6.5 overall with no less than 6.0 in any sub test

Pearson Test of English (PTE) Academic: 58 overall with minimum 50 in each component

IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above

International Baccalaureate: Grade 5 at Higher or Standard level

Trinity College (Integrated Skills): ISE III – pass in each area

INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any sub test (NB. Must be the 6 or 8 week Cass-specific course)

Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180-192) at CEFR Level C1

Cambridge English Proficiency (also known as Certificate of Proficiency in English): Grade C (200-212) at CEFR Level C2

Cambridge English First (also known as Certificate of First in English): Grade A (180-190) at CEFR Level C1

Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above

Don't meet the entry requirements?

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