For more information about Business with Marketing at City, University of London, please visit the webpage using the button above.
Who is it for?
The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation's strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.
On this course you'll gain a broad understanding of business from a marketing perspective. You'll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.
You'll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.
What will I learn?
Introduction to management
This provides an introduction to management and organisational behaviour concepts. You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.
This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.
This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.
Quantitative methods and analytics
This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses. This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.
Operations and supply chain management
This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.
Finance and management accounting 1
This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can informa business decision making.
Fundamentals of marketing
This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.
Management lab and business skills
This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.
Technology and innovation management
This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.
Introduction to entrepreneurship
This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.
Introduction to finance
This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make. You will also have a sound basis for any further finance modules which you may take within your course.
Human resources management
This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.
Business strategy analysis
This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.
This addresses the issue of how psychology affects consumers' choices and why this is important for businesses. You will look at contemporary examples of how consumer behaviour is integrated into the approaches taken by businesses.
Branding and communications
This builds on the fundamentals of marketing that you have already studied and provides a deeper understanding of the importance of brands. You will learn in detail about how brands are developed and how they affect the messages given to consumers.
Final-year project or corporate responsibility project
You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.
Research methods and data analysis
This will provide you with an understanding of a set of research methods which will help you in carrying out independent work within your degree, and will also be of use within your future career. You will learn how to set up research projects, how to interpret and analyse data, and how to bring this together and draw worthwhile conclusions.
Business in society
This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors. You will study the demands, expectations, and potential conflicts that result from these factors.
This is based around the use of information in marketing research and the decisions-making processes that follow. You will discuss and analyse examples of data collection and learn about a range of techniques for dealing with marketing data.
Most modules are assessed by a combination of exams and coursework.
The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.
The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.
Percentage of the course assessed by coursework
The approximate percentage of the course assessment is estimated as follows:
80% written, 0% practical, 20% coursework
70% written, 0% practical, 30% coursework
53% written, 0% practical, 47% coursework.Overall workload
Most contact hours will take the form of lectures, interactive sessions, practical workshops and small group classes, supported by a personal tutorial system. The number will decrease as you progress and you become more able to direct your own learning.
Approximate study time is estimated as follows:
21% scheduled learning, 79% independent learning, 0% placement
18% scheduled learning, 82% independent learning, 0% placement
11% scheduled learning, 89% independent learning, 0% placement.
How to apply
All applications should be made through UCAS, the Universities and Colleges Admissions Service. Applications are made via Apply, UCAS's online application system.
UCAS Institution code: C60 (Cass Business School and City, University of London)
UCAS Course code: N1N5
You can find more information at UCAS and in the UCAS Handbook.
BTEC/OCR Cambridge Technical Level 3 Extended Diploma: DDD
For candidates taking a combination of A Level/BTEC/OCR Cambridge Technical qualifications we accept the following:
Extended Project Qualification (EPQ): We welcome applications that include the EPQ. Where relevant, this may be included in our offer, resulting in an 'A' Level offer reduced by one grade.
IB: 36 points overall with 5 minimum in each subject
In addition we also ask for the following GCSE requirement:
If you are studying General Studies, Critical Thinking or a native language 'A' level, these subjects will not be included in any offer condition.
We accept a wide range of international and other UK qualifications at Cass.
If you do not qualify for direct entry, there are several partners that offer preparatory international foundation courses for students seeking entry to undergraduate degrees. These include:
INTO City, University of London
Don't meet the entry requirements? INTO City, University of London offers a range of academic and English language programmes to help prepare you for study at City, University of London. You'll learn from experienced teachers in a dedicated international study centre.
These programmes are designed for international students who do not meet the required academic and English language requirements for direct entry. To prepare for this degree course, learn more about the International Foundation in Business and Economics with Accounting.
Kaplan International College (KIC) London
Additionally, City works in partnership with KIC London to provide a range of preparatory courses for international students. KIC London courses offer comprehensive support to students - including regular one-to-one tuition. Students who successfully complete the KIC London Foundation course at the required level are guaranteed progression to City, University of London degree courses.English language requirements
English language requirements
If your first language is not English, we will require evidence of English language proficiency. Minimum requirements are:
IELTS: 6.5 with a minimum of 6 in any unit
PTE Academic: 58 overall with a minimum of 50
GCSE: English language grade 5
English language programmes
Don't meet the English language requirements? INTO City, University of London offers English language programmes to help prepare you for study at university. These intensive and flexible courses are designed to improve your English ability for entry to degree courses.
Students are eligible to apply for a one-year paid work placement which takes place during the third year of a four-year sandwich degree course. Students enjoy a wide range of opportunities in business areas such as finance, marketing and human resource management.
Cass students have recently taken up placements within many leading corporate organisations including
Students who are looking for work experience without devoting a whole year to a business placement can apply for a summer internship. Many employers offer these, and students who successfully complete an internship will be awarded a certificate.
Notes about fees for this course
Fees for 2018/19 are to be confirmed.
Fees in each subsequent year of study will be subject to an annual increase limited to the Student Fees Inflation Index as determined by the UK Government's Office for Budget Responsibility. This index is derived from the All Items Retail Prices Index. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study.
Non-EU international students
Fees for 2018/19 are to be confirmed.
Fees in each subsequent year of study may be subject to annual increase, as detailed above for UK and EU students.
Contact City, University of London to find course entry requirements.
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