This degree is 67% business subject, 33% language. Degrees that involve one-third language study and two-thirds at Bangor Business School are 3-year courses based entirely in Bangor.
The Marketing part of this course, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.
Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
Italian will give you advanced skills in the Italian language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The Italian course has language at the heart of it, with core modules developing the key oral, aural and written skills every year.