Bachelor of Business Administration in Marketing, BBA

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BBA	Full-time	3 years	March, October	CHF 35900 per total	CHF 35900 per year

About Bachelor of Business Administration in Marketing, BBA - at IFM Business School

This industry-focused program prepares you for an exciting career, grounding you in all facets of business and management. The curriculum imparts a thorough understanding of marketing’s role in an organization, key marketing practices, and consumer behavior drivers. You will gain insights into the latest challenges, including the effects of sustainability, technology, and emerging trends. You will learn to analyze markets and competition, craft creative campaigns, develop marketing plans, assess brands, promote products, and devise marketing strategies. With the right skill set and an innovative approach, you will be equipped to overcome daily challenges. This specialization perfectly prepares graduates for engaging marketing roles in product management, advertising, communications, brand management, sales, or international marketing.

Employability: You will engage in real-world business scenarios using case studies, teamwork, engaging discussions, practical projects, and realistic business simulations.

FACTS & FIGURES

Length: 3 years
Triple accreditation: ACBSP, IACBE, EDUQUA
Rankings: IFM is ranked 3rd in Switzerland and 71st among the top business schools in the world by Ceoworld.
Degree awarded: Bachelor of Business Administration (with specialization in Marketing)
41 courses: including a wide range of subjects.
Study mode: full-time.
Small classes: 20 students
Excellent professor to student ratio: 1 to 6
Language: courses taught in English.
2 intakes per year in October and March.

WHY CHOOSE THE IFM BACHELOR DEGREE?

Pursue an accredited Bachelor’s degree that offers both a solid education and a transformative life experience.
Engage with a contemporary curriculum, recently enhanced by insights from leading business professionals and industry specialists.
Acquire unparalleled knowledge covering a broad spectrum of subjects, international perspectives, practical skills, and cultivate a mindset geared for success.
Experience learning through real-world, hands-on activities that bring business concepts and tools to life in the classroom.
Develop personally in a nurturing environment, achieve remarkable self-fulfillment, and earn a degree that changes your outlook.
Emerge fully equipped for the professional world, ready to kick-start your career.

Learn more about Bachelor of Business Administration in Marketing, BBA - at IFM Business School

Visit course webpage

Entry requirements

An application form
A 300-400 words cover letter
Official Undergraduate diploma: Bachelor degree or equivalent
Copies of academic transcripts and certificates (in English)
A resumé / curriculum vitae showing your work experience if applicable
For non-native English speaker, provide proof of your English proficiency
A copy of your passport photograph (ID) page
One recent passport-sized, colour photograph, jpeg format (of yourself)
A non-refundable application fee of CHF/EUR 150.-

Student reviews of IFM Business School

Find out what students say about IFM Business School

Anastasia Rudzinskaya, Relationship Director, Sberbank CIB, UAE

“My IFM education has added to my further career growth due to the significant knowledge and practical experience gained during my studies. Needless to say, my Swiss diploma is highly valued among global companies.”

Ioana Steinmann, Service Center Executive, Philip Morris International

“My experience at IFM was very fulfilling, not only with regards to the course content but also to the networking opportunities I received. Our professors were true professionals who shared their experience and knowledge with enthusiasm.”

Achraf Goneid, Alternative Investments Specialist, UBS Bank, Zurich, Switzerland

“During my studies at IFM, I especially appreciated being taught by professors with real-world experience, ready to equip us with the skills to face real situations in our professional careers. IFM offers a great environment where teamwork is put into practice.”