About Applied Artificial Intelligence in Marketing and e-Commerce, MSc - at IU International University of Applied Sciences
"AI is a transformative force in contemporary technology, showcasing immense potential for widespread application and integration. Its accessibility to various organisations and professionals across diverse sectors is a key factor in this disruption. Whether in marketing, healthcare, or any other industry, the prevalence of AI tools is steadily increasing, necessitating proficiency in their application within the professional sphere.
IU's Master's in Applied Artificial Intelligence in Marketing and E-Commerce degree programme equips you with the necessary AI knowledge to thrive in your field and become an essential part of your organisation. Through this programme, you will develop specialised skills aligning strategic approaches in both marketing and e-commerce, harnessing AI-powered analytics and insights to drive success."
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