For more information about Marketing Communications at Westminster Business School, London, University of Westminster, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 - 4 years

Domestic course fees
GBP 9250 per year

How you will study
full-time

Course starts
September

International course fees
GBP 13400 per year

All study options

About Marketing Communications at Westminster Business School, London, University of Westminster

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.

The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.

Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice.

We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.

In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Course structure

The following modules are indicative of what you will study on this course.

To help you make an informed decision, you can have a look at how marks have been calculated and study time has been distributed on this course in the past.

Assessment and study information for applicants779.41 KB

Subjects of study include:

  • Buyer Behaviour
  • Digital Marketing Essentials 
  • Fundamentals of Marketing
  • Global Business Environment
  • Professional Development for Marketers 

You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area.Your option module may be a foreign language.

Credit Level 4

Subjects of study include:

  • Advertising
  • Contemporary PR Management
  • Developing your Professional Brand
  • Marketing Metrics
  • Marketing Research

Plus one option from other business areas including languages.

Professional experience or Study Abroad year

Between Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.

Credit Level 5

Subjects of study include:

  • Contemporary Selling and Sales Management
  • Digital and Direct Marketing Campaign Strategy
  • Integrated Marketing Communication
  • Marketing Analytics 
  • Market Planning and Strategy 

Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Global Marketing Management, New Product Development, Managing Brands or other areas of business including languages

Credit Level 6

Professional accreditations

The course gives exemptions from some of the modules included in the CIM (Chartered Institute of Marketing) Graduate Gateway, allowing our graduates to gain the professional marketing qualifications faster. This course is also accredited by The Institute of Direct and Digital Marketing (IDM).

Westminster Plus Electives

As part of your course you may be able to take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable.

Find out about Westminster Plus Electives.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Download the Programme Specification

Course Leader

More about me

Carol Blackman

Senior Academic

Carol Blackman began her career as a traditional marketer and market researcher, mainly in business to business organisations, before joining the University to lecture in business strategy and marketing. As Director of External Relations for Westminster Business School she was responsible for marketing the school's postgraduate courses for many years and introduced the use of digital media channels. She was course leader for the Marketing Communications MA until taking over as Course Leader for the undergraduate Marketing Management and Marketing Communications courses in August 2018.

Her research interests have included Women in Management, Marketing Metrics and Digital Marketing. She teaches Digital marketing on post graduate and executive short courses.

We hope when you leave us you will have a good university degree, that you will be an employable person, and that you will have a sound knowledge of all the communication tools.

Course Team

Clive Helm - Senior Lecturer
Supin Hussain - Senior Lecturer
Kevin Heffernan - Senior Lecturer
Dr Ejindu Iwelu MacDonald Morah - Lecturer
Chris Bestley - Lecturer
Anna Zacharewicz - Senior Lecturer
Dr Unvan Atas - Senior Lecturer
Dr Ioannis Christodoulou - Senior Lecturer
Jacqueline Lynch - Principal Lecturer Marketing, China Co-ordinator
Dr Lorna Stevens - Reader in Marketing

Careers

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015-16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you'll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

If you are studying a Bachelor's degree at Westminster Business School, you can choose to take a year's break from your studies in your third year to do a placement.  

A placement year is a great way of gaining practical work experience within an industry relevant to your studies. It increases your confidence and skills, and boosts your employability. It gives you a chance to apply the theoretical techniques you have learnt during your undergraduate degree so far to a real business environment while you work as a member of an established organisation.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 - 4 years
    Course startsSeptemberDomestic course feesGBP 9250 per yearInternational course feesGBP 13400 per year

Entry requirements

Typical Offer

One of the following (or an equivalent qualification):

  • A levels - BBC
  • International Baccalaureate - 28 points (minimum)
  • Pearson BTEC Level 3 Extended National Diploma - DMM
  • Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction

In addition to one of the above, you should have:

  • GCSEs - minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English.

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

View more information about our entry requirements and the application process

Typical Offer

  • International Baccalaureate - 28 points (minimum)

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

More information

International Foundation course

We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor's degree entry requirements. For more information visit the Kaplan International College website.

What students think about Westminster Business School, London, University of Westminster

    Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda

    Testimonial from Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda, student at Westminster Business School, London
    As an international student I was looking for a Master's program that would offer me an experience and education that I could utilise worldwide. The University of Westminster was a simple choice for me knowing the superior level of education, top quality professors and fabulous location offered. The culturally diverse group of classmates held various levels of professional experience which enriched my learning as we continued to develop and challenge each other.

    Having completed the MA Human Resource Management specialising in Employee Relations I have acquired an education which lead me to a fulfilling career rather than a short-term job. As a Management Consultant in an Employment Services firm I work with local and international clients and have continued to develop my practical experience in employee relations, policy development, recruitment and performance management.

    Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson

    Testimonial from Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson, student at Westminster Business School, London
    As a US national with relatively little experience in international accounting standards and practices prior to beginning the course, the WBS Msc in Finance and Accounting provided me with a useful blend of accounting theory and practice that has well equipped me for securing a job in international audit in the UK upon graduation. And with up to six exemptions from ACCA exams, its easy to see a quick and tangible return on investment.

    Owen Coughlan, RBS Global Banking & Markets

    Testimonial from Owen Coughlan, RBS Global Banking & Markets, student at Westminster Business School, London
    A Distinction in my Masters at the University of Westminster gave me the knowledge and confidence to gain a coveted job in an investment bank. Having a solid grounding in theory combined with practice in my Westminster Business School degree enabled me to take on the added responsibilities I needed to advance my career.

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