For more information about Marketing Management (Advanced Standing) at Westminster Business School, London, University of Westminster, please visit the webpage using the button above.

The award
MSc

How long you will study
1 year

Domestic course fees
GBP 6000 per year

How you will study
part-time

Course starts
September

International course fees
GBP 6000 per year

All study options

About Marketing Management (Advanced Standing) at Westminster Business School, London, University of Westminster

The following modules are indicative of what you study on this course.

This fast track route to the MSc Marketing Management takes advantage of the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma qualification (Level 7) you've already achieved, and offers you the opportunity to top up to Master's level in one year of part time study.

You'll gain a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.

This course will also allow you to improve your career prospects in marketing and general business areas.

Course structure

The following modules are indicative of what you study on this course.

You'll need to study the following two additional modules to complete the MSc:

Modules

A significant and growing field in the marketing profession is the use of analytics to inform managerial decision-making.

Although 'analytics' seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends.

The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.

Professional association

Students on this course are eligible for one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of resources provided by CIM and their professional and networking events.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Download the Programme Specification

Course Leader

More about me

Dr Donna Mai

Principal Lecturer

Donna first came to the UK in 1992 to study a Master's in international marketing. Before this, she worked for Avon in Taiwan for two years as Sales Estimator, Product Line Controller and Brand Planner. She went on to study for a PhD and work as Postdoctoral Research Officer at Newcastle University. She joined the University of Westminster in 1998 and has been involved in the Marketing Management MA/MSc ever since.

Donna is most passionate about teaching marketing research. Her research interests lie in the factors influencing consumers' decision-making, behaviours and consumption, and the impact of marketing communication on consumers and society as a whole. Her most recent published paper is on consumers' willingness to pay for ethical attributes.

'Marketing research is the area I feel most passionate about. I believe logical thinking and careful consideration help solve a lot of problems in our daily life as well as in business.'

Careers

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015-16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you'll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyPart-timeHow long you will study1 year
    Course startsSeptemberDomestic course feesGBP 6000 per yearInternational course feesGBP 6000 per year

Notes about fees for this course

Alumni Discount See details

Entry requirements

Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma or equivalent.

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element. The required level at TOEFL is 600 or 250 for the computer-based test or 92 in IBT. In addition, full consideration is given to applications for Accredited Prior Learning (APL). This is particularly relevant for students who have partially completed a relevant Masters programme in another country or may have significant, relevant work experience, but no first degree.

The student's prior learning claim is mapped against the learning outcomes of the course. The decision on a claim rests with the Admissions Tutor or Course Leader, subject to confirmation by the Dean of School, Head of Department, or a nominee and ratification by the APL Board. Students must enrol on the course before a claim for APL can be considered.

View more information about our entry requirements and the application process

Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma or equivalent.

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element. The required level at TOEFL is 600 or 250 for the computer-based test or 92 in IBT. In addition, full consideration is given to applications for Accredited Prior Learning (APL). This is particularly relevant for students who have partially completed a relevant Masters programme in another country or may have significant, relevant work experience, but no first degree.

The student's prior learning claim is mapped against the learning outcomes of the course. The decision on a claim rests with the Admissions Tutor or Course Leader, subject to confirmation by the Dean of School, Head of Department, or a nominee and ratification by the APL Board. Students must enrol on the course before a claim for APL can be considered.

View more information about our entry requirements and the application process

What students think about Westminster Business School, London, University of Westminster

    Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda

    Testimonial from Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda, student at Westminster Business School, London
    As an international student I was looking for a Master's program that would offer me an experience and education that I could utilise worldwide. The University of Westminster was a simple choice for me knowing the superior level of education, top quality professors and fabulous location offered. The culturally diverse group of classmates held various levels of professional experience which enriched my learning as we continued to develop and challenge each other.

    Having completed the MA Human Resource Management specialising in Employee Relations I have acquired an education which lead me to a fulfilling career rather than a short-term job. As a Management Consultant in an Employment Services firm I work with local and international clients and have continued to develop my practical experience in employee relations, policy development, recruitment and performance management.

    Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson

    Testimonial from Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson, student at Westminster Business School, London
    As a US national with relatively little experience in international accounting standards and practices prior to beginning the course, the WBS Msc in Finance and Accounting provided me with a useful blend of accounting theory and practice that has well equipped me for securing a job in international audit in the UK upon graduation. And with up to six exemptions from ACCA exams, its easy to see a quick and tangible return on investment.

    Owen Coughlan, RBS Global Banking & Markets

    Testimonial from Owen Coughlan, RBS Global Banking & Markets, student at Westminster Business School, London
    A Distinction in my Masters at the University of Westminster gave me the knowledge and confidence to gain a coveted job in an investment bank. Having a solid grounding in theory combined with practice in my Westminster Business School degree enabled me to take on the added responsibilities I needed to advance my career.

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