For more information about Marketing Management at Westminster Business School, London, University of Westminster, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 - 4 years

Domestic course fees
GBP 9250

How you will study
full-time

Course starts
September

International course fees
GBP 12750

All study options

About Marketing Management at Westminster Business School, London, University of Westminster

Course summary

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Institute of Direct and Digital Marketing (IDM) and are aiming to provide exemptions from other professional bodies, including the Chartered Institute of Marketing (CIM).

Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing.

In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015-16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you'll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

If you are studying a Bachelor's degree at Westminster Business School, you can choose to take a year's break from your studies in your third year to do a placement.  

A placement year is a great way of gaining practical work experience within an industry relevant to your studies. It increases your confidence and skills, and boosts your employability. It gives you a chance to apply the theoretical techniques you have learnt during your undergraduate degree so far to a real business environment while you work as a member of an established organisation.

Find out more about placements

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 - 4 years
    Course startsSeptemberDomestic course feesGBP 9250International course feesGBP 12750

Notes about fees for this course

UK and EU tuition fee: £9,250 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about undergraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

International tuition fee: £12,750 (Price per academic year)

The amount you will pay may increase each year to take into account the effects of inflation.

Find out how we set our tuition fees.

International student funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Additional costs

See what you may need to pay for separately and what your tuition fees cover.

Entry requirements

Typical Offer

One of the following (or an equivalent qualification):

  • A levels - BBC 
  • International Baccalaureate - 28 points (minimum)
  • Pearson BTEC Level 3 Extended National Diploma - DMM
  • Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction​

In addition to one of the above, you should have:

  • GCSEs - minimum grade 4 in Maths and English (grade C in grading system prior to 2017)

View more information about our entry requirements and the application process

Typical Offer

  • International Baccalaureate - 28 points (minimum)

More information

International Foundation course

We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor's degree entry requirements. For more information visit the Kaplan International College website.

Don't meet the entry requirements?

Consider a Foundation or Pathway course at Westminster Business School, London, University of Westminster to prepare for your chosen course:

What students think about Westminster Business School, London, University of Westminster

    Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda

    Testimonial from Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda, student at Westminster Business School, London
    As an international student I was looking for a Master's program that would offer me an experience and education that I could utilise worldwide. The University of Westminster was a simple choice for me knowing the superior level of education, top quality professors and fabulous location offered. The culturally diverse group of classmates held various levels of professional experience which enriched my learning as we continued to develop and challenge each other.

    Having completed the MA Human Resource Management specialising in Employee Relations I have acquired an education which lead me to a fulfilling career rather than a short-term job. As a Management Consultant in an Employment Services firm I work with local and international clients and have continued to develop my practical experience in employee relations, policy development, recruitment and performance management.

    Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson

    Testimonial from Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson, student at Westminster Business School, London
    As a US national with relatively little experience in international accounting standards and practices prior to beginning the course, the WBS Msc in Finance and Accounting provided me with a useful blend of accounting theory and practice that has well equipped me for securing a job in international audit in the UK upon graduation. And with up to six exemptions from ACCA exams, its easy to see a quick and tangible return on investment.

    Owen Coughlan, RBS Global Banking & Markets

    Testimonial from Owen Coughlan, RBS Global Banking & Markets, student at Westminster Business School, London
    A Distinction in my Masters at the University of Westminster gave me the knowledge and confidence to gain a coveted job in an investment bank. Having a solid grounding in theory combined with practice in my Westminster Business School degree enabled me to take on the added responsibilities I needed to advance my career.

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