For more information about Marketing Management - Extended at Faculty of Social Sciences, University of Wolverhampton, please visit the webpage using the button above.

The award
MSc

How long you will study
12 months

Domestic course fees
GBP 9445 per year

How you will study
full-time

Course starts
September

International course fees
GBP 14445 per year

All study options

About Marketing Management - Extended at Faculty of Social Sciences, University of Wolverhampton

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material.

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

For graduates who are already in employment, the programme will enhance their academic and professional skills and understanding, thus enabling them to accelerate their careers within the organisation or, alternatively, seek employment in another organisation at a higher level.

If you undertake the full time MSc Marketing Management you are entitled to become affiliate members of the CIM during your time at the University of Wolverhampton and by doing so will attract a number of additional benefits.

At, or towards the end of the programme, you may wish to fully enrol with the Chartered Institute of Marketing and add a Professional qualification to your Masters award by taking and passing the remaining examinations for the Diploma in Professional Marketing. This would incur extra charges payable to the CIM.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course startsSeptemberDomestic course feesGBP 9445 per yearInternational course feesGBP 14445 per year

Notes about fees for this course

2018/19

Home/EU - £9,445

International - £14,445

Entry requirements

Guidelines for International Entry Requirements can be found at: https://www.wlv.ac.uk/international/our-locations/your-country/

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