Explore public relations as a management function and best practice approaches with USQ's Master of Business and Innovation (Professional Communication). Within this specialization, you will have the opportunity to fine tune different writing styles and platforms including audio, print, electronic mainstream media and social media. The Professional Communication specialization will look closely at various types of public relations including corporate communications, community relations, employee relations, financial and investor relations and government relations.
You will graduate with a greater understanding on designs and methods of evaluating effectiveness of campaigns, public relations tools, strategies and tactics and campaign planning.
As part of your degree, you will be able to choose a second specialisation that can complement your career ambitions.
- Big Data and Visualisation
- Crisis Management
- Digital Transformation
- Enterprise Leadership
- International Business
- Sustainable Business
The third component of your studies will be a research project which will expand your knowledge in innovative business and entrepreneurship. Choose either an Applied Research or embark on Advanced Research.
The Applied Research has a practical emphasis on innovative and creative approaches to current issues in the business environment. You can use your own experiences as a backdrop to your studies and develop a research project based on your current workplace.
The Advanced Research specialisation will allow you to gain an in-depth understanding of your business interests. Using research methods, you will explore different approaches to business and entrepreneur problems solving. This specialization also offers a research based pathway into a PhD.
This degree emphasises collaboration with other specializations to prepare you for decision making in the future - ensuring you are well equipped for this era of innovation.