Graduate Certificate in Marketing (Graduate Certificate)

University of Newcastle, Australia

Cricos: 00109J

For more information about Graduate Certificate in Marketing at University of Newcastle, Australia, please visit the webpage using the button above.

The award
Graduate Certificate

How long you will study
1 year

Domestic course fees
find out

How you will study
full-time, online

Course starts

International course fees
AUD 33600 per year

All study options

About Graduate Certificate in Marketing at University of Newcastle, Australia

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and cope with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

A Graduate Certificate in Marketing through the University of Newcastle is for professionals aiming to further expand their career opportunities or for people looking to change career. Marketing is a dynamic field and has undergone significant changes in recent times. The University of Newcastle's Graduate Certificate in Marketing program will keep you at the cutting edge of the industry.

The Graduate Certificate in Marketing can be studied face-to-face at the Newcastle City Precinct, online, or a combination of the two. This allows you to achieve a postgraduate qualification whilst balancing your professional and personal commitments, through study designed for life.

Explore this page and find out if the Graduate Certificate in Marketing is for you, what you will study and the career opportunities it can provide you.

Is it for you?

Are you searching for a qualification that will enhance your ability as a marketer? Due to the dynamic and competitive nature of the industry it is important to be highly skilled to improve career opportunities and promotions prospects. Achieving a Graduate Certificate in Marketing will demonstrate your ability and dedication, and increase your knowledge in a fast moving industry.

The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively communicate with your target consumers.

With a strategically based focus on business marketing capabilities via face-to-face or an integrated online learning platform, the University of Newcastle's Graduate Certificate in Marketing will enhance your career potential, at a time and place that suits the demands of your life.

Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns.


The Graduate Certificate in Marketing program is contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to enter a management role, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • Marketing coordinator
  • Market research officer
  • Media analyst
  • Marketing operations specialist
  • Marketing manager
  • Brand manager

For more detailed information on eligibility, courses and requirements of the Graduate Certificate in Marketing visit the Courses and Details section. 

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Study options for this course

Entry requirements

Entry into the Graduate Certificate in Marketing (40 units) will be available for applicants who have:

Students will be required to successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.

Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. They will, however, receive 40 units credit by virtue of the studies they will have already completed. Therefore they will be required to do an additional 80 units to complete their Masters Degree.


Postgraduate pathways and pre-masters at other institutions

If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:

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