Strategic Communications (Master Degree)

Czech Republic (the)

For more information about Strategic Communications at University of New York in Prague, please visit the webpage using the button above.

The award
Master Degree

How long you will study
15 Months

Domestic course fees
find out

How you will study

Course starts
find out

International course fees
CZK 275000 per total

All study options

About Strategic Communications at University of New York in Prague

Why study strategic communications at UNYP?

With increasing communication possibilities, a crucial question that concerns both organizations and individuals is one of strategy.  Just having the tools at one’s disposal, does not result in effective communication, it is the understanding of the choices of channels that help organizations and people to achieve their goals. UNYP is proud to offer this forward-looking, British-modelled Master’s degree in cooperation with the University of Bolton, UK.

What makes this program unique?

This program was not designed solely by academics. It was developed by researching what major communications organizations want to see when hiring new people. Executives at major corporations such as Microsoft and SAP were consulted, as well as global communication agencies such as Havas. In addition, qualitative research was conducted with Master’s students in Communication in order to understand what they liked and did not like about their studies.

The result is an innovative Master’s in Strategic Communications programme with an emphasis on application, case studies, and practical problem solving methodologies in order to prepare students for the fast-paced, dynamic, and ever-evolving global communications environment.

Is this Master’s degree program right for me?

Since communication has taken over virtually every aspect of our lives, the program is suitable for students coming from a variety of backgrounds. The programme is in executive format meaning that the classroom hours take place in intensive weekend classes. This is for two reasons: It allows students to continue with their careers while studying concurrently, but importantly, allows them to share their professional experiences, and apply what they are learning to their working lives. It is a delicate balance between a busy working life and studying, but we try to work together – professors and students – to find the ideal balance between a rich working life, and a rich student life.

Who can I expect to be in the classroom with?

The program prides itself on unparalleled diversity in the local market. The program welcomes a mix of working professionals and high-achieving recent graduates, with backgrounds in diverse areas such as journalism, business, international relations, psychology, human resources, and a broad range of other fields. This range of backgrounds brings diversity to the study of strategy in communication, by allowing the possibility to see areas from different contexts. Diversity does not finish with the students; the core nine instructors are of seven nationalities.

Structure of the Program

The program takes place over 12 months, from October to September. It begins with a compulsory research and study skills module, with an emphasis on academic writing, to prepare students for the expectations of study at Master’s level. Following this, the program covers seven modules on a monthly basis from October to April. The modules run in an intensive weekend format Fridays from 17:00 - 21:00, and Saturdays and Sundays from 9:00 - 18:00. The final module – Research Methods – leads into the final capstone component of the program. In the Dissertation / Practicum module, students chose between a classic academic-focused dissertation, and a more practically oriented consultancy project.

For more information about our previous MA in Strategic Communication, please click here.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMaster DegreeHow you will studyFull-timeHow long you will study15 months
    Course starts find outDomestic course fees find outInternational course feesCZK 275000 per total

Entry requirements

Completed UNYP application form - you can submit this on Application Form

Certified copy of undergraduate degree – bachelor’s diploma minimum (if not ready at the time of application, this can be submitted as late as September) - you can submit this on Application Form

Certified academic transcripts - you can submit this on Application Form

Personal statement (a letter of motivation describing how this program will assist you with your professional and personal goals) - you can submit this on Application Form

Two letters of recommendation from professors or supervisors who can address the candidate’s ability and motivation for enrolling in this program - this must come to us directly from the writer by email or post

English language certificate - please see below for details of each program

Copy of ID or Passport - you can submit this on Application Form

Application Fee of 2,000 CZK (non-refundable) - please pay online when you finish the online application or pay in cash at UNYP or contact us

After submitting the required documents, students are invited for an interview with the Head of Department.

This interview will decide your acceptance to the program, and can be carried out as a phone or video call for international applicants.

What students think about University of New York in Prague

    You Hyun Kim, South Korea

    Testimonial from You Hyun Kim, South Korea, student at University of New York in Prague

    "The University of New York in Prague is an international school which has really widened my view of world. I came to Prague with great expectations for a beautiful city where the past coexists with the present. As an exchange student at the University of New York in Prague, I was able to take various types of courses that interested me, and communicate with students from many different countries. It was a great opportunity for me to understand a different and unique culture, especially when doing team projects. I visited many new places in Prague with the friends I made working on the team project, and I will never forget my experiences. I would like to thank Sook-Myung University in Korea and the University of New York in Prague. I hope more students will choose the great education and international experience of the University of New York in Prague."

    Sara Crutcher, USA

    Testimonial from Sara Crutcher, USA, student at University of New York in Prague

    "When choosing a city in which to study abroad, there were many options, but one was a clear cut above the rest – Prague. Not only would I get a chance to immerse myself in one of the richest cultures in Europe, but I would be provided with an opportunity to continue my classes at a top-notch school, the University of New York in Prague. If anyone is considering an exchange program, without question, I recommend making your way to the Czech Republic."

    Justin Punzalan, Philippines

    Testimonial from Justin Punzalan, Philippines, student at University of New York in Prague

    "Prague is one of Europe’s great cultural centers. Experiencing the city for a semester was really magical. UNYP helped me see the academic scene in a more international setting. Going to Prague and studying at UNYP were definitely decisions I won‘t regret."

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