Tourism is a globally important industry that offers a wide range of career opportunities. MSc Tourism and Marketing is designed for students interested in a career in tourism as a global industry that offers a wide range of career opportunities.
The programme is designed to develop an understanding of marketing in the context of tourism. Students will have the opportunity to study a range of modules in tourism and marketing with the aim of developing an understanding of tourists as consumers and how destinations can be branded and promoted. Students will also have the chance to develop critical-thinking and organisational skills, which aim to support them to become an effective professional.